The Senior Field Marketing Manager drives growth by partnering with sales to create programs, events, and campaigns aimed at increasing pipeline and supporting revenue goals in the UK & Ireland.
Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.
Why join Coupa?
🔹 Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
🔹 Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
🔹 Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.
Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa.
The Impact of a Senior Field Marketing Manager at Coupa:
We’re looking for a highly capable, execution-focused Senior Field Marketing Manager to drive growth in the UK & Ireland. This role partners closely with sales to create influence, and accelerate pipeline across a wide range of account types, from early-stage prospects to late-stage opportunities.
You’ll run digital programmes, ABM activities, vertical campaigns, and high-quality events end-to-end. You’ll also use data and intent signals to help sales prioritise accounts, ensuring effort is focused where we’re most likely to win.
This is a hands-on role for someone who enjoys partnering closely with sales, thrives in a fast-paced environment, and knows how to turn marketing activity into measurable pipeline impact.
This role reports into the Head of UKI Marketing and is UK-based.
What You'll Do:
- Sales Alignment & Revenue: Build strong, confident working relationships with UKI sales leaders (AEs, ADRs) to ensure all marketing activity directly supports the revenue goals of the territory.
- Digital & ABM Strategy: Run targeted ABM programmes (1:many/1:few) and digital campaigns using intent data to support the entire buying cycle, focusing heavily on new-logo acquisition.
- Event Execution & Value: Plan and execute high-impact events and executive experiences (roundtables, bespoke dinners) that drive measurable value for both prospects and customers.
- Data-Led Prioritisation: Use Salesforce and 6sense to prioritize high-potential accounts, identify buyer intent, and ensure all marketing resources are focused on high-ROI vertical campaigns.
- Pipeline Programmes: Deliver multi-stage programmes (webinars, content, targeted outreach) that support pipeline generation, progression, and conversion.
What You Will Bring to Coupa:
- 5–7+ years in B2B marketing (field marketing, events, ABM or demand generation)
- Strong relationship-building skills with sales, and confidence running multiple programmes end-to-end.
- Experience supporting new-logo acquisition in complex B2B cycles.
- Proficiency in Salesforce, Marketo, 6sense, LinkedIn Campaign Manager and Outreach (or similar).
- Highly organised, practical, reliable and calm under pressure
- UK-based, fluent in English, and willing to travel when required.
Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.
Please be advised that inquiries or resumes from recruiters will not be accepted.
By submitting your application, you acknowledge that you have read Coupa’s Privacy Policy and understand that Coupa receives/collects your application, including your personal data, for the purposes of managing Coupa's ongoing recruitment and placement activities, including for employment purposes in the event of a successful application and for notification of future job opportunities if you did not succeed the first time. You will find more details about how your application is processed, the purposes of processing, and how long we retain your application in our Privacy Policy.
Top Skills
6Sense
Linkedin Campaign Manager
Marketo
Outreach
Salesforce
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