Digital Strategist

This role is part of our Personalised Creative team. We create emotive yet conversion-focused ideas, products and campaigns at scale and speed. Our specialty is hyper-personalised, digital communications that change perceptions, shape new behaviours, and shift market share for our clients including eBay, Ancestry, Walmart, and more! 

JOB PURPOSE:

As a Midweight Digital Strategist, you are the foundation of any creative project, providing the team with insights gleaned from market research. You truly get to know and understand a client’s brand and objectives so that you can make informed, grounded recommendations. Your curious nature and analytical mind mean you build plans that go beyond a single project and are constantly looking to the future.

You will be across multiple accounts and channels, working closely with Creative and Account Management to:

KEY RESPONSIBILITIES:

• Develop end-to-end creative and customer experience strategies following our Planning Methodology.
• Research products, services, and current strategies to identify new opportunities.
• Critically analyse and interpret research and reporting, using this information to inform and improve strategies. 
• Ensure plans fit client goals, are optimised for multiple audiences, push to desired action, and are tested and measured effectively.
• This is a client-facing role supporting a key account; the ideal candidate should be able to create convincing propositions, present strategy to clients and help Account and Creative teams plan, optimise, implement, test, and measure.
• Responsible for taking client briefs (or creating briefs based on client goals); you will work hand in hand with the Accounts team, cascading to the wider disciplines and providing the ideal environment for creative development.
• This is an omni-channel digital role covering email, web, display and social and wider customer experience design.
• Collaborate with client marketing leads to develop strategic roadmaps against outlined business objectives.
• Develop onsite content strategy  frameworks and guidelines for our clients 
• Map customers’ holistic journeys to ensure we are providing consistent messaging throughout all communications, and ensure that our onsite marketing is working as hard as possible.
• Work with our clients to outline approaches to optimise channels and CRM

WHAT WE ARE LOOKING FOR:

• Experience developing content strategy for digital channels 
• A good grounding in end-to-end, omni-channel marketing
• Confident understanding of how to turn business goals into actionable marketing and communication goals
• Knowledge of how to use data and insight to create profiles and personas for use in digital channels
• Experience of A/B and multivariate testing methodologies
• Understanding of and ability to articulate best practice across email design and build
• Demonstrable agency experience in a similar role with proven success
• Experience of creating and optimising user journeys, including automated journeys

WE OFFER:

• Healthcare with Bupa or Medicash
• 26 days’ holiday exclusive of bank holidays
• Mental health support 
• Company pension scheme with The People’s Pension
• Enhanced family friendly policies
• A flexible, hybrid working policy
• Ride to work scheme 
• Buddy Program: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT®
• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
• Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
• Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities.

WHO ARE WE? 

We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating. 

Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world.

DIVERSITY, EQUITY & INCLUSION 

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.