Agency Development Lead

Are you motivated by building strategic partnerships with key agencies? Do you thrive on driving scalable business growth and becoming a trusted advisor in the dynamic digital marketing space? At Smartly, we value a culture where every voice is heard, every perspective is considered, and individuals can make a significant impact. We are committed to building diverse teams and an environment where everyone can thrive.

As an Agency Development Lead  at Smartly, you will lead some of our most strategic agency partnerships across the UK. You'll work with executive teams, operations, social teams, and activation specialists, helping to position Smartly as a preferred partner. This role involves strategic collaboration, consultative selling, and cross-functional leadership. Success will be measured by agency growth, new revenue, and increased adoption of Smartly solutions by new clients.

• Develop Growth Strategies: Create and execute a comprehensive agency growth strategy to increase spend and platform usage.
• Identify Opportunities: Proactively identify, present, and close new client opportunities, expanding our reach.
• Manage Commercials: Negotiate and manage commercial agreements that support mutual growth.
• Foster Advocacy: Develop and deliver programs that build understanding and support for Smartly solutions within agencies.
• Serve as Primary Contact: Act as the main point of contact for agency leadership, fostering long-term collaborative partnerships & relationships.
• Present Solutions: Articulate Smartly's full suite of solutions, including media, intelligence, and creative offerings.
• Collaborate with Partners: Maintain positive and productive relationships with our platform partners.
• Develop strong partnerships with Direct Sales & Global Client Partner teams to maximize revenue 
• Drive Revenue Growth: Achieve revenue growth through strategic agency partnerships, measured by increased sales, market share, and spend share.
• Achieve Targets: Consistently meet or exceed sales targets, building a strong pipeline that leads to successful deal closures.
• Strengthen Partnerships: Provide clear examples of partnership success, such as co-developing custom solutions or inspiring agency advocacy.

• Relevant Experience: At least 7 years of experience in marketing, advertising, consulting, or media sales, with a track record in customer acquisition and growth.
• Strong Presentation Skills: Excellent communication and presentation skills, with the ability to distill insights, incorporate feedback, and adapt strategies effectively.
• Solution Oriented: strong understanding of the agency ecosystem with a mindset to develop solutions that solve agency partner business challenges.
• Business Acumen: Strong business and financial understanding, including a nuanced understanding of the agency landscape, competitive dynamics, and growth drivers.
• Collaborative Mindset: A collaborative approach and a history of influencing cross-functional teams to align on strategic initiatives.
• Tech Familiarity: Familiarity with digital advertising technologies, platforms, and performance measurement methodologies.
• Strategic Vision: The ability to articulate how you’ve driven growth through agencies and your vision for Smartly’s role in this area.
• Hybrid Work spirit: The ability to work from our London Smartly office 3 days a week, as part of our hybrid structure.

At Smartly, we offer a place where you can advance your career. Here, you'll find:

• An Inclusive Global Culture: Join a team of over 750 Smartlies, representing more than 60 nationalities across 24 locations in 13 countries. We cultivate a culture built on trust, transparency, and open feedback, where diverse perspectives are valued and encouraged.
• Global Impact: Contribute to a company making a global impact, directly influencing our customers' success and business growth.
• Focus on Wellbeing: We prioritize your health with healthcare packages, mental health services, and a commitment to work-life balance through paid holidays and family leave.
• Comprehensive Rewards: Benefit from equity options, performance-based rewards, competitive compensation, and career development opportunities.
• Flexible Hybrid Workplace: Experience a hybrid work model, balancing office collaboration with remote work, and the option to work abroad for up to 30 days annually.

Smartly is committed to being a great place for growth-minded individuals to thrive. Explore more in our Culture Handbook!

Apply Now and Build Your Future with Smartly!