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Job Title: Global Campaign Manager (AI Business Unit)
Reporting to: AI Global Marketing Lead
Location: UK – home based
Travel: Some travel required to core meetings & events, up to 20% of working time.
Language Skills: Professional level written and verbal English language skills required.
BSI are unable to provide visa sponsorship or relocation for this vacancy
The Global Campaign Manager (AI Business Unit) will support the drive of commercial success by creating effective communication plans, content production and exemplary project management. They will lead the planning and content production of integrated marketing campaigns, to be delivered across multiple regions to promote BSI AI Regulatory Services.
This role is critical for driving brand awareness, lead generation, and customer engagement. You will also support BSI commercial colleagues to drive increased sales by producing divisional, sectorised and product-specific sales-enablement materials.
It is an exciting opportunity for someone who can efficiently execute key deliverables, drive results and tenaciously follow through on commitments.
Key Responsibilities include but are not limited to:
- Support in the development and delivery of global marketing strategies, ensuring alignment with commercial priorities, market trends, and regulatory developments.
- Support in the development & delivery of global product campaigns, ensuring key messages, content and materials translate & support local market commercial teams with lead development, customer engagement and sales.
- Conduct and support global market insights and competitor analysis.
- Utilise advanced project management tools to accurately track and manage tactical projects, materials and campaigns.
- Develop ‘focused campaigns’ supporting key trends and launches, taking advantage of changing market conditions to support commercial growth.
- Spearhead the creation and distribution of marketing assets.
- Track KPIs, monitor and optimise campaign performance, with metrics such as, lead generation, conversion rates, engagement and ROI.
- Develop global sales-enablement and customer support materials (including presentations, video, one-pagers and battlecards etc).
Keys skills, experience and attributes.
The successful candidate will have:
- Considerable in-depth experience in a range of marketing positions, with demonstrable responsibility for global or multi-regional campaigns.
- A proven track record in writing commercial marketing or PR material.
- Proficiency with marketing technology & project management platforms.
- The ability to execute multiple campaigns simultaneously.
- Strong competency in digital marketing channels
- A tenacious, resilient, independent approach with a positive attitude, the ability to take ownership and see actions through to completion.
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Do you believe the world deserves excellence?
As the leading global business standards company BSI helps 80,000 clients worldwide to improve their businesses. From business continuity to recycling waste, from medical devices to the exploration of space, we help businesses embed the habits of excellence so that they perform better, manage their risks more effectively and achieve sustainable growth and in doing so we touch the lives of many across the globe.
Our Excellence Behaviours: Client-centric, Agile, Collaborative. These three behaviours represent how we do things at BSI. They help us ensure that BSI is a great place to work and a highly successful business.
The salary for this position can range from $74,800 to $102,850 annually; actual compensation is based on various factors, including but not limited to, the candidate's competencies, level of experience, education, location, divisional budget and internal peer compensation comparisons.
DE&I Policy
BSI is committed to ensuring the diversity of our workforce reflects that of our clients and the communities in which we operate. Our goal is to create a sense of belonging for all employees by providing opportunities to develop, grow, and engage with our global organization all while having fun doing great work. BSI is a community where everyone can thrive.
If you require any reasonable accommodations to be made on account of a disability or impairment throughout out our recruiting process, please inform your Talent Acquisition Partner.
About Us
BSI is a business improvement and standards company and for over a century BSI has been recognized for having a positive impact on organizations and society, building trust and enhancing lives.
Today BSI partners with more than 77,500 clients in 195 countries and engages with a 15,000 strong global community of experts, industry and consumer groups, organizations and governments.
Utilizing its extensive expertise in key industry sectors - including automotive, aerospace, built environment, food and retail, and healthcare - BSI delivers on its purpose by helping its clients fulfil theirs.
Living by our core values of Client-Centricity, Agility, and Collaboration, BSI provides organizations with the confidence to grow by partnering with them to tackle society’s critical issues – from climate change to building trust in digital transformation and everything in between - to accelerate progress towards a better society and a sustainable world.
BSI is an Equal Opportunity Employer dedicated to fostering a diverse and inclusive workplace.
