Want to help us bring happiness to the world? Want to join an ambitious and fast growing global biscuits and confectionery business investing heavily in iconic global brands, infrastructure and people? Then this is the place for you.
As proud bakers and chocolatiers and custodians of iconic global brands, we don’t compromise on the quality of ingredients in our products or on the people we hire. We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits.
To succeed at pladis you need to be purpose-led, resilient and positive to succeed here because we expect pace and agility, we insist on collaboration and demand accountability. If that is your thing, then pladis offers global ambition, a clear Vision and roadmap for success, challenge, and unrivalled opportunities to learn and make an impact
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Our Story
The pladis story began when the families of McVitie’s, GODIVA and Ulker each started making the sweet and savoury treats they would later become famous for. The founders of these companies shared a secret; they knew how to create products that people loved. And this grew their brands into icons with large portfolios of sweet and savoury treats.
In 2016, Yildiz Holding embarked on a remarkable journey to transform its consumer food businesses and built a new global industry leader combining the businesses of Ulker and United Biscuits: and so pladis was born, combining hundreds of years family brand heritage. Named after the ‘Pleiades’ constellation, a group of stars visible from anywhere on earth, pladis retains the values and beliefs of the entrepreneurs that built its brands; honesty, integrity, passion.
At heart, we are a family business, and we retain the honesty, integrity and trust instilled in our brands by their pioneering founders through our traits and behaviours.
Our culture is unique – we have a large global footprint with the heart and soul of a start-up company. It’s this culture that distinguishes us from our competitors. We’re not afraid to try new things, to experiment and strive for the impossible. Sometimes we make mistakes (we’re human!) – and we use this to learn and push ourselves forward.
That’s just who we are.
You’ll find pladis a phenomenal place to work. Everyone who works here is a member of the pladis global family. We pride ourselves on giving everyone the chance to succeed, and we value each individual’s contribution.
Why join our team ?
pladis is home to iconic brands Godiva, McVitie’s and Ulker. These brands make sweet treats and savoury treats that consumers everywhere recognise and enjoy! As we start on our new pathway, we will continue making the biscuits and confectionery people know and expect from these brands, and we will expand their portfolios too. Together we will build new and exciting products at pladis – new flavours, new concepts and new ways to share happiness
Our strength is not only in our products, it is also in our people and our values Each business that has united to form pladis are loved for their heritage and values. We will retain the honesty, integrity and trust instilled in our brands by our ground-breaking founders as we embark on the next chapter of our success.
What will this role achieve?
Marketing is at the heart of pladis – we develop and deliver the strategies that drive our continued success. We build brands that consumers love and that are highly relevant to them in their everyday lives, and we work with our internal and external partners to drive sustained growth.
The Marketing team at pladis UK is focussed on our key brand portfolios - McVitie’s, Jacob’s, Godiva, New Platforms, and Commercial Brands. The Assistant Brand Manager will support one of these teams, with a high degree of influence and responsibility.
As an Assistant Brand Manager for McVities Masterbrand Comms you will support the Senior Brand Manager in driving the development and the implementation of the brand strategy, working with our commercial teams to develop growth plans, developing and delivering compelling and distinctive brand marketing programmes, and above all building marketing leading brands that people talk about.
You will also take full responsibility for developing and implementing key brand initiatives such as Masterbrand comms planning and execution, product renovation development projects, product launches, social/PR and shopper media campaigns as appropriate to deliver the overall revenue and profit delivery of a brand portfolio.
To develop, drive and implement the strategic marketing plan for the portfolio, ensuring short, and long-term financial targets are achieved!
What will be your key deliverables
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Support the Senior Brand Manager in the development of the annual brand plan and the implementation of this plan.
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Assist the Senior Brand Manager on key communication and activation projects, with the potential to work with external agencies on projects that include social, PR, and in-store activations.
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Lead execution for the brand’s always-on digital strategy that may include social content planning and production and digital content management.
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Lead part of the brand portfolio: monitoring performance, recommending actions and motivating teams and other functions to drive brand performance and act as the brand and consumer champion both internally within pladis UK and externally with field sales team.
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Reporting - analyse brand and market information responsible for in order to produce and present standard financial & performance reporting decks (as well as ad-hoc analysis) using IRI/Nielsen and Kantar data sources.
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Support the Senior Brand Manager in the identification of consumer insight and competitor analysis to unlock growth opportunities for the job holder’s respective brand.
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Assist in the development and management of innovation and renovation projects for the specific brand responsibility as required. Including project management tasks, leading cross functional teams and present the project at monthly gate reviews to gain alignment.
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Collaborating closely with external agencies regarding pack designs amends. Management of external agencies to deliver projects. Design and comms agencies specifically.
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Updating product packaging in accordance with ingredient, regulatory design amendments and promotional requirements. Managing the process from brief and supporting the brand manager to ensure timely and effective execution.
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Internal PR: Act as the lead for internal PR activity to raise the profile of various marketing events within pladis and implement them effectively (e.g. Launch of new advertising, brand launches etc)
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Work effectively within cross functional teams to deliver ongoing brand building and sales driving programmes, including in-store activation and new product launches.
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Engage and persuade others to gain commitment to key initiatives without reliance on formal authority.
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Inspire our commercial teams to deliver for the job holder’s respective brand.
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Form strong working relationships with technical development and supply chain on the development of brand renovation projects.
What do you need for this role?
Essential
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FMCG Marketing experience (operational or development)
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Proven Project Management experience (Great organisation and collaboration skills)
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Communications and Media experience (either in-house or agency experience, social media is a plus)
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Drive for results: someone who takes action to meet goals and objectives. Takes pride in consistently delivering high quality work on time. Demonstrates a desire to improve own performance. Gets things done.
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Resilience: someone who stays with the task even when it gets tedious, difficult or inconvenient. Recognises own feelings and emotions when under pressure.
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Inter-personal relationships: Knows how to build and maintain relationships needed for the role. Shows respect for and seeks to understand the views and opinions of others. Communicates own views clearly and succinctly.
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Problem solving and decision making: knows how to apply simple rules or past experience to identify problems and select the best option from a range of solutions. Knows how to prioritise tasks and activities in order of importance. Takes time to ‘go see’ for themselves.
Desirable
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Degree is preferable
Our winning traits and behaviours
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Purpose-Led - Energised by our promise to deliver happiness to the world with every bite
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Agile - Ever evolving, never satisfied and never standing still
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Collaborative - Willing to work with others for mutual success
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Resilient - Quick to adapt to change, fast learner and persistent in the face of setbacks
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Positive - Self-motivated, optimistic, adventurous, and inspiring
Diversity and inclusion is central to everything we do and is reflected across our business. pladis brings together brands and people from around the globe – and this diversity is our outstanding strength.
We’re an equal opportunities employer and believe in encouraging an inclusive environment where we celebrate diversity of thinking and respect everyone’s distinctive qualities and perspectives.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform key job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
pladis is an Equal Opportunity Employer, committed to hiring a diverse workforce. All openings will be filled based on qualifications without regard to race, color, sex, sexual orientation, gender identity, national origin, marital status, veteran status, disability, age, religion or any other classification protected by law.
We operate a strict Preferred Supplier List. If you are a recruitment agency and wish to submit candidate to be considered for this vacancy, you must have agreed to, and signed, our terms of business.
We will not accept CVs from any other sources other than those currently on our PSL. We will not pay a fee for any candidate that has not been represented by a provider on our PSL.
