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Job DescriptionReporting to the Senior Director, Digital Marketing & Fundraising, the Associate, Digital Marketing & Fundraising contributes to the strategic direction of The WNET Group’s digital marketing and fundraising efforts with an emphasis on the organization’s digital campaigning and engagement programs.
Responsibilities include but are not limited to:
Assist with the operational support of WNET’s digital fundraising program, participating with the team on strategy and best practices meetings and offerings;
Assist with the operational support of WNET’s e-newsletters;
Serve as an educational and support liaison for Marketing Cloud, the platform of record for WNET’s email marketing efforts. In this role, the Associate will assist with the training program for WNET email producers, reviewers and general staff that provides a technical guide to the email marketing function, alongside advocating for email program best practices;
Work collaboratively with the Digital Marketing and Fundraising team in developing WNET Journeys via Marketing Cloud – personalized cultivation tracks;
The Digital Marketing and Fundraising Associate will be called upon to research and advise on technical issues surrounding both donor and constituent support and the constituent user experience;
Additional responsibilities as assigned.
Qualified candidates will be highly organized with the ability to handle multiple projects and priorities while coordinating workflow in a deadline-driven and service-focused environment. In addition, candidates will need effective interpersonal skills including ability to maintain professional relationships with a range of groups, volunteers and associates both in person and by writing/phone. Additional qualifications include:
A minimum of one year of experience working on digital campaigns and/or online marketing;
Working knowledge of HTML, CSS and SEO;
Solid Microsoft Office and Adobe Creative Suite skills as well as experience working with nonprofit membership databases.
Candidates with experience working content management systems and CRMs (like EveryAction and Salesforce’s Marketing Cloud) are preferred. However, as we integrate further with a suite of Salesforce products, training and certification will be ongoing in the role.
This is a hybrid position. The WNET Group reserves the right to change and/or modify the hybrid schedule at its discretion.
The WNET Group
825 Eighth Avenue
New York, NY 10019-7435
www.wnet.org
It is the policy of WNET not to discriminate against any applicant for employment, or any employee because of age, color, sex, disability, national origin, race, religion, veteran status or any classification protected by law.
The WNET Group offers competitive salaries, excellent benefits, and a supportive working environment. Salary ranges are based on benchmarked nonprofit and industry related data provided by an outside consulting firm and are commensurate with skills and experience. The hiring salary range for this position is $54,000.00 - $56,000.00. Internal equity considerations will be reviewed before making a final offer.
