Who we are:
MasterClass is the streaming platform where the world's best come together so anyone, anywhere, can access and be inspired by their knowledge and stories. We put you in the room with the creators, thinkers, makers and leaders who have changed the world, so that you can change yours.
Members get unprecedented access to 200+ instructors and classes across a wide variety of fields, including Arts & Entertainment, Business, Design & Style, Sports & Gaming, Writing and more. Step into Nas' recording studio and Gordon Ramsay's kitchen, and go behind the big screen with James Cameron. Design your career with Elaine Welteroth, get ready to win with Lewis Hamilton, perfect your pitch with Shonda Rhimes and discover your inner negotiator with Chris Voss.
It's a pivotal time for MasterClass – and we want you to be a part of the journey. With offices in San Francisco (HQ) and Waterloo, Ontario plus a studio in Los Angeles, we are looking to expand our team to support the business.
If you want to help make an impact on our members' lives – we want to hear from you!
Snapshot of the Role:
Join our team as an Associate Performance Marketing Manager, where you'll drive paid media performance through hands-on campaign management across Google Ads and Programmatic platforms. You'll analyze key marketing KPIs, run A/B and incrementality tests, and collaborate cross-functionally to optimize spend and creative strategy. We're looking for someone with 3+ years of paid marketing experience, strong analytical skills, and a deep understanding of performance media best practices.
What You Will Do:
~40% – Campaign Management
Monitor and optimize paid media campaigns - hands-on keyboard management of YouTube campaigns in Google Ads and Programmatic DSPs
Set up campaigns, ensure integrations are functioning, and adjust tactics to improve CPA, ROAS, and revenue outcomes
~40% – Reporting, Analysis & Testing
Pull daily/weekly performance reports and analyze key KPIs
Prepare ad hoc reports for internal stakeholders
Collaborate on testing strategies, including A/B tests, Conversion Lift, and Incrementality Testing
~20% – Project-Based Initiatives & Creative Briefing
Support initiatives like landing page testing, creative performance analysis, and briefing for new asset development
Scope varies based on evolving business needs
About You (Requirements):
- 3+ years in Paid Marketing roles; 1+ years hands-on with Google Ads or a Programmatic DSP
- Deep knowledge of self-serve ad platforms (e.g., Google Ads, Meta, Snap, Twitter, DV360, TTD) and industry best practices in bidding, targeting, creative, and trends
- Firm grasp of marketing KPIs (CTR, CVR, CPM, CPA, ROAS) and performance optimization techniques (A/B testing, multivariate testing)
- An analytical mindset with proficiency in Excel/Google Sheets and data-driven decision making
- Strong organizational skills, attention to detail, and ability to manage projects independently
- Collaborative team player comfortable working cross-functionally in a fast-paced environment
- Direct experience with VAC and DemandGen campaigns in Google Ads a plus
- Bachelor’s degree in marketing, business, or related field
At MasterClass, we believe we put our best work forward when our employees bring together ideas that are diverse in thought. We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. In addition, MasterClass will provide reasonable accommodations for qualified individuals with disabilities. If you have a disability or special need, we would like to know how we can better accommodate you.
The salary range listed is for NYC/CA/WA. As a company, we have a location based strategy, which means the disclosed range estimate has not been adjusted for any applicable geographic differential associated with the location where the position may be filled.
MasterClass’s salary ranges are based on paying competitively for our size and industry. In addition to salary, we also offer equity and comprehensive benefits (medical, dental, vision, flexible PTO, and more). The range listed is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.
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