Brand Creative are the Storytellers of the Nike brand. In the Digital Studio we leverage our ecosystem, connection to culture and ability to amplify the athlete mindset to craft powerful meaningful stories that inspire, enable and engage athletes. From championing iconic victories with the Lionesses to building epic running campaigns with local Londoners, we make people feel and help them to do sport on a daily basis.
WHO YOU’LL WORK WITH
You, a brilliant writer and strategic thinker will report directly into the Senior Manager, Digital Creative, London UK & Ireland, but you’ll also work day-to-day with your Brand Creative team including a designer + producer + social handle specialist to execute and deliver work aligned through the London UK & Ireland marketing team.
You'll work very closely with other teams across our London UK & Ireland marketing organisation to ensure your copy brings the Nike TOV to life across key campaigns and touchpoints. For this, you will need to clearly communicate your ideas to various internal and external stakeholders, including senior leadership.
You’ll actively work across the Brand Creative network often collaborating with Global & EMEA Nike creatives, external agencies and partners to shape work that work aligns with our brand voice.
WHO WE ARE LOOKING FOR
We are looking for a talented writer with a passion for sport, youth culture, creativity, and an ability to uncover stories that will inspire the next generation to move. You will know social inside and out, and are a brilliant copywriter and strategic thinker with an obsession for crafting compelling stories and ideas, you’ll be comfortable writing long form copy, captions, content scripts and campaign lines. As a creative keen to leverage that passion to reimagine the future of sport and make athletes’ dreams real, you will constantly be looking for creating, and sharing innovative, social first ideas, concepts and copy.
You will be open minded, forward thinking, and a willing collaborator, centred on creating best in class work.
Essential requirements:
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Experience in a corporate or agency environment, preferably as a copywriter for a major retailer, e-commerce company or digital communications agency,
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Experience writing consumer-facing, creative, compelling marketing content, including digital communications (website copy, emails, social media, etc.)
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Expert command of the English languages (including spelling, grammar and punctuation) and UK & Ireland & British vernacular.
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Ability to manage multiple and competing work priorities, demands and changes.
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A clear passion for and understanding of London sport & youth culture
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Proven experience collaborating effectively with multiple functions, both within and outside of the creative discipline.
WHAT YOU’LL WORK ON
The purpose of the Brand Creative Digital Studio is to fuel our wider Nike ecosystem with brilliant creative. You will be working on marketing and creative briefs that deliver against our Nike offense. With a focus on powering our NikeLondon social and digital ecosystem, you’ll also work with our EMEA and Global partners to fuel them with industry leading ideas and stories.
Your copy will be read by millions of consumers and athletes across the City & EMEA geo, so it will need to align with the Nike Brand Voice, in-house style guides and seasonal directives.
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You will primarily obsess our @nikeLondon channel, writing copy that brings our Nike offense to life through a London youth culture & sport lens.
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Depending on London UK & Ireland marketing plans you may step in to craft copy other key marketing output, including city moment campaigns such as product launches, partnerships and community opportunities or pinnacle seasonal work like the Euros, World Cup, Olympics.
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With the support of the Senior Manager you’ll be the one ensuring we speak with an authentic Nike Voice to our consumer in all communications. You'll communicate and present copy to team leaders. You'll actively gain knowledge and experience regarding Nike's philosophy, products and trends, as well as the consumer and overall marketplace culture.
Application deadline: 22nd of November'24.
Internal title: Specialist II, Brand Creative, Digital Writing London, UK & Ireland
Relocation: No.
What We Do
At NIKE, Inc., it’s in our nature to innovate and our mission is to bring inspiration and innovation to every athlete* in the world [if you have a body, you’re an athlete]. Because we exist to serve athletes, we dare to design the future of sport. To us, innovation is about elevating human potential. We obsess over the needs of athletes of all abilities, using their insights to create products that are beautiful, useful and make all athletes better. To make big leaps, we take big risks. Incremental change won’t get us to where we want to go fast enough. So we pursue moonshots — like developing the first self-lacing shoe, running the first two-hour marathon and committing to 100% renewable energy use in our facilities. We embrace different perspectives — from scientists and designers to coders and quarterbacks — because we know everyone brings unique experiences and ideas to the team. To serve athletes across the hundreds of countries where NIKE does business, we need teams that truly reflect the diversity of our consumers and a culture of inclusivity. We aim to foster inclusion and embrace diversity throughout our business, teams, and culture to create breakthrough innovations, empower teammates to realize their full potential and bring us closer to the communities we serve. NIKE's diverse, high-performing teams around the world are united in purpose and inspired to change the world through sport.
Why Work With Us
With a global footprint, culture of innovation and team-first mentality, we take action to create a future of continual progress for athletes, sport and our world. Whether our job is designing the ultimate sneaker or coding a revolutionary app, we’re united by the same mission: to bring inspiration and innovation to every athlete in the world.
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