As a Brand Manager, you will develop marketing strategies, monitor budgets, and report to clients on brand performance. You will work with various teams to implement marketing plans, analyze competitor activities, and ensure effective brand communication through agencies.
As Brand Manager, you will develop and implement marketing strategies and plans for a dedicated client in line with budgetary and time constraints, in order to drive sales.
- You will work with the Marketing Director, and your client dedicated colleagues to develop marketing and trade marketing plans that deliver against brand objectives.
- You will ensure that you understand your product categories to identify growth opportunities.
- You will ensure that you understand past and current competitor activity to identify opportunities and provide insights into brand plans
- You will develop briefs for advertising, media, point of sale and packaging design agencies; effectively working with agencies to ensure activities are implemented in line with the brief.
You will be responsible for the implementation of Marketing plans through:
- Design and implementation of brand strategies and activities
- Reporting to client on progress and performance of your brands – monthly and quarterly business updates
- Monitoring budgetary expenditure on a monthly basis with clients and individual trade channels.
Career Experience
- Relevant and recent Marketing experience in consumer packaged goods is essential and knowledge of grocery and or/pharmacy trade sectors is preferred
- Experience with Health & Beauty / OTC / Licensed medicines is preferred
- Working knowledge/experience of highly regulated markets is preferred
Qualifications
- Recognised Marketing qualification (e.g. CIM) is essential.
- Marketing degree is preferred.
- Good standard of general education including Math and English
Required Skills
- Working knowledge of Marketing (media and distribution) channels.
- Working knowledge of commercial and financial principles in order to forecast effectively, produce robust marketing plans and client presentations.
- The ability to use Excel to an intermediate level in order to analyse data, gather insight and produce financial reports for the client.
- The ability to use PowerPoint to an intermediate level in order to create engaging and professional presentations for the client and sales team.
- The ability to use Word to intermediate level in order to produce minute of client meetings and letters to the trade.
- The ability to utilise the company’s sales database in order to draw out information for reports and presentations.
- The ability to communicate highly effectively with colleagues, client and agency contacts up to Director level.
- The ability to use initiative and work autonomously in order to manage your own responsibilities.
- Attention to detail to ensure that work is completed accurately and professionally.
IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com
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