We are on a mission to pioneer the world’s next era of play. As we grow across Europe and Latin America, we’re building The Playstack - the technology powering the next generation of sports, gaming, and fan experiences. Join us, and help make it the most widely used platform in the world! From operations, to marketing, to product, we are looking for talented people who will shape how millions of customers play, watch, and connect every day.
About the Role
As Brand Marketing Lead, you are the maker - the one who takes a brand positioning and turns it into campaigns that move people and build something they remember.
Reporting directly to the Head of Brand & Sponsorship and working as a peer to the Brand Development Lead, you will own global campaign delivery end-to-end from the moment a brief lands to the moment results are reported. You will manage our agency and production partners and ensure that everything we put into the world drives our continued global growth.
You will also lead the development of our sponsorship program, creating a centre of excellence for existing sponsorship evaluations and building a pipeline of future opportunities. This is a role for someone who thrives on delivery, demands creative excellence, and understands that great brand marketing is both an art and a discipline.
What you will be doing:
- Lead the end-to-end delivery of global brand marketing campaigns, from strategic brief through to execution and evaluation.
- Manage agency and production partner relationships to ensure high-quality, on-time delivery within budget
- Work closely with our marketing operations team to manage campaign planning frameworks that enable scalable, consistent output across markets.
- Collaborate with local marketing leads to ensure global campaigns land with relevance and impact.
- Lead post-campaign evaluation, capturing performance data and translating learnings into stronger future briefs and smarter planning
- Lead the activation of our future global sponsorship portfolio - turning contractual rights into compelling brand moments that connect with fans and build long-term affinity.
- Work in close collaboration with the Brand Development Lead to ensure activation is strategically grounded and creatively integrated with broader brand campaigns.
- Brief and manage activation partners, ensuring the quality of sponsorship-related creative output meets the same bar as everything else we produce.
- Contribute to sponsorship performance reviews, providing activation data and creative assessment to inform future partnership decisions.
- Build strong working relationships with local Marketing Leads, Product, and Data teams - balancing global consistency with market nuance.
- Contribute to the development of the wider Brand team, including supporting and guiding junior team members as the function scales.
- Represent the brand confidently in cross-functional forums and with senior stakeholders.
We are looking for someone haves:
- Proven experience in a senior brand role within a sport, betting, gaming, or fast-paced consumer brand environment.
- Strong track record in developing and delivering global brand marketing campaigns across multiple markets.
- Solid grounding in brand strategy - able to think long-term and connect brand decisions to commercial outcomes.
- Meaningful exposure to sponsorship strategy or partnership activation, with the ambition to develop further in this area.
- Experience working with agencies, production partners, and cross-functional teams in a matrixed organisation.
About Super
We are a global technology group, dedicated to building the future of entertainment and fan-centric experiences. With commercial markets in Brazil, Belgium, Poland, Romania, Greece and Serbia, and a network of offices across Spain, Croatia, Malta, Gibraltar, the Netherlands and the UK, we are a truly international organization. Our purpose at Super has evolved from sports and betting into creating the platform that stretches into the wider world of technology-driven entertainment. With a growing and diverse team of more than 5,000 people, we create immersive, responsible, and personalised experiences for millions of customers worldwide.
Shaping the Future of Play
Everything we do at Super is rooted in doing what is right: for customers, for each other, and for our long-term vision. Our Culture Manifesto is our North Star. It captures our purpose, mission, and the six core beliefs that shape how we think, make decisions, and act every day. Want to explore our culture in more detail? Visit our careers page: super.xyz/careers
Super is committed to the highest standards of compliance, safety, and responsibility. As such, we are active members of the International Betting Integrity Association (IBIA) and the European Gaming & Betting Association (EGBA).
At Super, we operate as a high-performing team. We hire and grow talent based on ability and potential, regardless of background and identity because we know diverse perspectives, drive better performance.
