The Candidate would be Canon’s representative at the Tier-2 level, responsible for all channels in DRC. Tier-2 is defined as the reseller of Canon Products who purchases Canon products from Canon’s designated distributors (business partners) and will be responsible for Channel Penetration, Demand Generation, Brand Visibility and enhance Canon Market Share in DRC Congo.
Responsibilities• Channel, Account and Competition Mapping.
• Establish Tier 2 contacts and business relationships with the right representatives of Tier 2 partners (Account Decision Makers).
• Introduce Canon Products to the account.
• Product training to Tier 2 sales team and merchandisers.
• Carry out demand generation activities like events & seminars.
• Prepare the marketing activity calendar in coordination with the Country Manager and the Tier 1 partner.
• Appoint/Work with local marketing agency to carry out planned activities in the local market in coordination with marcom team adhering to Canon brand and corporate guidelines.
• Monitor the Channel Partner program in the country with regular mechanism of sell out reporting.
• Enhance Canon’s brand awareness in the market by improving in store visibility, development of localized POS materials and display stands.
• Propose and Support Product Managers/Business Development Managers in planning and organizing of local product launch events.
• Excellent communication skills
• Negotiation skills.
• Problem solving skills.
• Excellent Market knowledge and willingness to be “Closer to Market”. Previous Experience, Education and Job Learning
• Relevant recognized formal qualifications (university level)
• Minimum of 3 years’ experience in a similar international or sales role (with a similar company, national distributor, or trading company)
• Background and knowledge of market environments
• Fluency in written and spoken English and local language
• High level of written and spoken communication
• Familiarity with MS Office applications, i.e. Word, Excel, PowerPoint
Canon is a global leader in imaging and innovation – enriching lives and businesses with cutting-edge technologies and smart digital solutions. For over 85 years, we’ve been inspiring people to capture, share, and reimagine their world. At Canon, bold ideas, collaboration, and a passion for positive impact drive everything we do.
Canon Central and North Africa (CCNA), established in 2016, is a regional division of Canon Middle East FZ LLC, a subsidiary of Canon Europe. With operations spanning 44 countries across Africa, CCNA was created to bring Canon closer to its customers and partners, ensuring that the region benefits from Canon’s world-class products, tailored solutions, and industry expertise. Building on a strong foundation established through trusted partners and distributors, CCNA reflects Canon’s commitment to supporting Africa’s rapidly evolving markets and communities.
Why join us?
• Be part of a diverse and inclusive environment shaped by Canon’s philosophy of Kyosei – living and working together for the common good.
• Experience the energy of working in Africa’s vibrant and fast-growing markets, while being supported by a global brand with 85+ years of innovation.
• Benefit from Canon’s commitment to sustainability, continuous learning, and professional development.
• Work in an environment shaped by Canon’s philosophy of Kyosei – living and working together for the common good.
• Thrive in Africa’s fast-growing and dynamic markets, supported by the strength of a global brand with a legacy of innovation.
• Accelerate your growth through continuous learning opportunities, from digital resources to tailored development programs.
• Enjoy competitive rewards, flexible working arrangements, and access to hybrid models designed to support work–life balance.
• Be part of a company that places sustainability, inclusion, and personal growth at the heart of its culture.
At Canon, we are pioneers, constantly redefining the power of imaging to create a better future. If you’re visionary, innovative, and ready to make a difference in Africa and beyond – we’d love to hear from you. Even if you don’t meet all the qualifications, we encourage you to apply.
