Overview
The Channel Marketing Associate reports to the Sr. Director Channel Marketing with a dotted line to the Channel Marketing field team. Their primary goal is to assist the channel marketing team and work with internal stakeholders and partners to create, execute and track channel programs and jointly increase channel sell-thru. This is a junior-level role with the ultimate goal of being a Channel Marketing Manager and owning the relationships with regional partners.
About the Role
The Channel Marketing Associate acts as a key operational link between partners, internal teams, and marketing operations. The role focuses on enabling channel partners and supporting the execution of sell-through programs. As part of the broader Channel Marketing team, this person will assist with program coordination, partner activities, and process improvements—while gaining hands-on experience and training to eventually manage partner relationships independently.
What You'll Do
- Responsible for recording and tracking partner funding requests from creation to pay out.
- Act as focal point between partner and marketing operations/channel marketing team in terms of improvements on co-marketing processes and tools
- Ensure all lead lists are uploaded from partner activities and a follow-up plan (post-campaign) is created and executed.
- Responsible for general administrative work related to the Channel Marketing team.
- Responsible for recording and tracking MDF requests from creation to pay out.
- Establish a system to ensure all partner customer-facing events have access to demo kits, giveaways and basic event support working with a third party vendor.
- Ensure all lead lists are uploaded from partner activities and a follow-up plan (post-campaign) is created and executed.
- Responsible for general administrative work related to the Channel Marketing team.
- Work with the Channel Marketing team to execute and fulfill all of the committed sell-through programs.
- Help coordinate the annual Partner Advisory Council, partner facing summits and webinars TO-partner alongside Content Marketing team.
- Help manage the partner incentive programs as needed.
- Work with partners (directly alongside the Channel marketing Manager) to create webinars and other cost effective GTM strategies outside of just events.
- Self-starter with a proactive, problem-solving mindset and ability to thrive in a fast-paced environment.
- Willingness to be onsite in San Mateo, CA, five days a week, and travel occasionally for regional events.
- 2-4+ years of experience as a channel marketing coordinator or specialist, ideally in the tech space.
- A strong interest in channel marketing, with the motivation to become an expert in partner programs and channel strategy.
- A proactive, detail-oriented approach to managing processes and supporting multiple stakeholders.
- Familiarity with Salesforce (SFDC) is a plus.
- Curiosity, eagerness to learn, and a desire to grow into a Channel Marketing Manager role.
Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:
- Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
- Nationwide medical, vision and dental coverage
- Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
- Expanded mental health support
- Paid parental leave policy & fertility benefits
- Time off to relax and recharge through our paid holidays, firm-wide extended holidays, flexible PTO and personal sick time
- Professional development stipend
- Fertility Stipend
- Wellness/fitness benefits
- Healthy lunches provided daily
- Commuter benefits
- You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.
Annual Pay Range
At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate's skills and experience, as well as market demands and internal parity. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of restricted stock units (RSUs)
Below is the annual on-target earnings (OTE) range for full-time employees for this position, comprised of base compensation and commissions (if applicable).
As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.
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