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Purpose of the role
To develop and implement marketing strategies to promote brand, products, and services across various markets
Accountabilities
- Development and implementation of marketing strategies and delivery that aligns with the banks business objectives and are informed by market research, customer needs and competitive landscape.
- Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives, to achieve specific, well defined outcomes, as needed.
- Development of compelling and targeted content for various marketing channels, including print, media and related collateral, if needed.
- Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns.
- Management of the marketing budget, allocating resources to maximise ROI.
- Defines marketing vision, sets goals, clarifies objectives and works across organisations to achieve specific, well defined outcomes.
Assistant Vice President Expectations
- To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/ business divisions.
- Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes
- If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
- OR for an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will identify new directions for assignments and/ or projects, identifying a combination of cross functional methodologies or practices to meet required outcomes.
- Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues.
- Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda.
- Take ownership for managing risk and strengthening controls in relation to the work done.
- Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
- Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategy.
- Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, etc).to solve problems creatively and effectively.
- Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience.
- Influence or convince stakeholders to achieve outcomes.
All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.
Join us as a Marketing Communications Manager where you’ll be responsible for planning, developing and delivering end to end marketing communication campaigns that support strategic commercial objectives, meet customer needs and strengthen the Tesco Bank brand.
You will combine customer insight, market understanding and performance data to lead the end-to-end planning of campaigns working closely with internal stakeholders and external agency partners to ensure campaigns are delivered effectively and drive measurable business outcomes.
As the Marketing Communications Manager for one of our banking products, you’ll face into our newly established single value stream, to bring the marketing perspective into our agile framework, guiding cross functional teams and championing customer-first thinking from the outset across key projects.
As part of the role, you will manage the full campaign lifecycle, including briefing, planning, creative development, approvals, execution, performance reporting and optimisation.
You’ll use your creative edge to champion our brand, ensuring creative excellence across campaigns that consistently align to brand standards, customer need and strategic outcomes. You’ll make sure marketing activity complies with all regulatory, legal, risk and governance requirements, maintaining robust controls and adhering to all internal policies and processes. You will also oversee budgets and performance, ensuring campaigns deliver against targets and provide measurable business impact.
- Great experience planning, delivering and optimising integrated multi-channel marketing campaigns
- Expertise across digital marketing channels, including campaign planning, execution optimisation and measurement
- Demonstrable experience of using customer, campaign and market insights to inform marketing strategy and campaign planning
- Solid understanding of marketing governance, risk and control frameworks and regulatory and compliance requirements
- Experience working with Agile ways of working
- Proven ability to influence and manage relationships with a broad range of stakeholders, including business decision makers, cross functional teams and external agencies
Some other highly valued skills may include:
- Previous marketing experience across campaign planning, execution, and performance management
- Experience within retail banking, financial services or another highly regulated industry
- Knowledge of customer acquisition, engagement and retention strategies within retail banking or other financial services
- An understanding of customer outcome focused regulation and Consumer Duty principles
You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.
This role can be based in either Glasgow or Edinburgh.
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