Content & Digital Marketing Executive

About Gridlines:

An ambitious and fast-growing global organisation, Gridlines helps clients make complex financial decisions quickly and with confidence. As specialists in financial modelling, model audits, advisory and training, our work has underpinned more than £130 billion of transactions worldwide.

Our mission is to redefine financial modelling standards with clarity, speed, and insight. As we continue to grow, we’re looking for a talented Content & Digital Marketing Executive to deliver  consistent, engaging brand presence and effective marketing activity across our digital channels.

Role purpose:

This role blends content marketing and digital marketing support. You will take ownership of content publishing, employee advocacy coordination, and day-to-day organic social activity, while also helping manage website updates, on-page SEO and reporting. Working closely with the Marketing Director and Digital Marketing Manager, you will be a key player in delivering Gridlines’ commitment to marketing that is high quality, consistent, and discoverable.

1. Content marketing (approx. 60%)

• Own the organic content calendar in partnership with the Marketing Director
• Create high quality engaging social LinkedIn content
• Format, upload, and publish high-quality content in HubSpot and WordPress
• Create engaging visuals in line with brand guidelines (e.g. Canva) to accompany social posts, newsletters and website content
• Work with the team to consistently publish high quality blog content
• Coordinate employee advocacy activity, including scheduling, providing post templates, and tracking performance
• Maintain brand consistency and tone of voice across all content
• Ensure accessibility best practices in published content
• Coordinate a basic backlink strategy through content partnerships, guest posts, and relationship outreach to support off-page SEO.
  

2. Digital marketing (approx. 40%)

• Implement on-page SEO best practice (metadata, headers, alt tags, internal linking)
• Support structured data/schema implementation for future search and LLM discoverability
• Help maintain and update website pages, ensuring good user experience and basic performance standards
• Collaborate with the Digital Marketing Manager on landing pages, forms, and campaign assets
• Support tracking and tagging (working with the Digital Marketing Manager) to enable clear reporting
• Maintain and update performance dashboards (GA4, HubSpot, LinkedIn)
• Coordinate with freelance designers, writers or developers as required
• Maintain a structured, version-controlled marketing knowledge base for case studies, presentations, and brand assets.

Essential skills

• Excellent content writing and editing skills.
• 2–3 years’ experience in a content or digital marketing role
• Degree level / CIM level 6 or equivalent in marketing or digital marketing. 
• Familiarity with content publishing in HubSpot, WordPress or similar CMS
• Working knowledge of on-page SEO best practice and SEO tools eg Ahrefs, SEMRush
• Proven experience using social media platforms, especially LinkedIn, for B2B marketing
• Proficient with design tools such as Canva (Adobe an advantage)
• Confident working with performance tools like GA4, HubSpot dashboards
• Commitment to accessibility standards and inclusive content
• Awareness of emerging trends such as generative AI for content

Desirable

• Experience in financial services, professional services or legal sectors - this is a distinct advantage.
• Basic HTML/CSS for formatting and troubleshooting
• Familiarity with integration tools such as Zapier or other no-code automation platforms
• Expertise in community management platform (eg Mighty Networks)

Personal traits

• Strong communicator, both written and verbal
• High attention to detail and commitment to quality
• Self-motivated, able to work independently
• Collaborative and supportive
• Strong organisational skills and ability to prioritise tasks and manage deadlines

What you’ll get

• An opportunity to grow with a respected, international firm
• Remote working
• Supportive, expert team with strong mentorship
• Opportunities for ongoing professional development