Principal Designer, Brand

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn't work together.
So we expanded into software and started building integrated, omnichannel solutions - to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we've embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.
Today, we are a partner to sellers of all sizes - large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We're building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.
The Role
As a Principal Designer on the brand team, you'll be responsible for setting the creative bar Square. You are a hands-on designer who loves to iterate, push, and refine. Reporting to the Head of Brand Creative, you will collaborate with the brand team to craft the design strategies, artifacts, and guidelines that define the Square brand. You will frequently partner with creatives from teams across Square to push the bounds of what our brand is capable of. This is a highly-collaborative role and the ideal candidate has the ability to inspire partners through their work and their behaviors. The brand team's job is to both raise the bar and empower others, as we believe that everyone's success is our success.
You Will

• Make bar-raising creative that shows teams how our brand can stretch into new and exciting ways.
• Create interactive brand guidelines and tools teams rely on to make great work
• Leverage Ai to help build brand management and creative tools
• Co-create with teams to ensure the the brand scales, and shows up as best-in-class across all channels
• Empower and inspire teams with the strategies, tools, and examples they need to achieve great results
• Leverage brand strategy and insights to promote and defend brand decisions.
• Present creative work to senior stakeholders and core leadership
• Collaborate with global teams to ensure our brand scales appropriately for regional differences

You Have

• 12+ years of design experience in a brand-focused creative agency or in-house brand team.
• A compelling portfolio showcasing brand and interactive work
• Excellent typographic and art direction sensibilities
• Experience leading large-scale rebrands for major brands or tech companies
• Strong expertise in web and motion design tools (Figma, Framer, After Effects, etc...)
• Track record of successful cross-functional collaboration and leadership alignment

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A:
$251,600 - $377,400 USD
Zone B:
$251,600 - $377,400 USD
Zone C:
$251,600 - $377,400 USD
Zone D:
$251,600 - $377,400 USD
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.