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Mastercard

Creative Strategy Analyst

Reposted An Hour Ago
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Hybrid
London, Greater London, England
Senior level
Hybrid
London, Greater London, England
Senior level
Support development of insight-led creative strategies: conduct research, generate insights, write creative briefs, build strategic narratives, and prepare client presentations. Collaborate with creatives, account teams, and senior strategists across projects and markets to translate research and business challenges into clear, actionable creative directions.
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Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Creative Strategy Analyst
Creative Strategy Analyst
(4-6 years' experience | Agency, Marketing or Research Background)
Overview
The Creative Strategist is part of the Advisors Creative Desk (ACD), the creative powerhouse of Mastercard Advisors.
This role supports the development of insight-led creative strategies for clients across different industries and markets. Working closely with Senior Creative Strategists, the Creative Strategist plays a hands-on role in research, insight generation, strategic thinking, creative briefing, and client deliverables.
This is an excellent opportunity for someone with strong strategic foundations who enjoys turning research and business challenges into clear creative directions.
Key Responsibilities
Research & Insights
Conduct research on consumers, categories, competitors, brands, and cultural trends
Analyze data and information from multiple sources to identify relevant insights
Support the development of strategic recommendations and creative territories
Stay informed about trends in marketing, creativity, culture, and technology
Strategy Development
Support the development of creative strategies across client projects
Help translate business challenges into clear strategic directions
Contribute to workshops, brainstorms, and strategic discussions
Collaborate with Senior Creative Strategists and Creative Strategy Managers on strategic deliverables
Creative Briefs & Storytelling
Develop clear and inspiring creative briefs
Help build strategic narratives and client presentations
Translate research and insights into simple, actionable recommendations
Support briefing sessions with internal creative teams
Collaboration
Work closely with creatives, account teams, project managers, and consultants
Participate in client meetings and presentations
Collaborate across international and multidisciplinary teams
Contribute positively to team culture and ways of working
All About You
4-6 years of experience in creative strategy, communications planning, brand strategy, marketing, research, or related roles
Experience in creative, advertising, brand, digital, research, or consulting environments
Strong research and analytical skills
Good strategic writing skills, including briefs and presentations
Ability to turn complex information into clear and actionable insights
Strong attention to detail and organizational skills
Comfortable working on multiple projects simultaneously
Collaborative mindset and willingness to learn from senior team members
Fluent English, with strong written and verbal communication skills
Curious about people, culture, brands, and creativity
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
  • Abide by Mastercard's security policies and practices;
  • Ensure the confidentiality and integrity of the information being accessed;
  • Report any suspected information security violation or breach, and
  • Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

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Top Skills: AI

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