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Data & Analytics team
3 days a week in the office, Leeds, Liverpool or Dunfermline
£35,000 to £45,000, depending on experience
Velstar is a full-service eCommerce agency working across DTC and B2B. We build on Shopify Plus, and on our own proprietary platform, for complex B2B requirements that need greater scale, reliability and compliance. Our Data & Analytics team is growing, and we're hiring a Tracking & Reporting Analyst to build out the tracking, reporting and data work our clients rely on to trade properly. Live client accounts, live budgets, live deadlines, not a training sandbox.
What you'll own
Implementing and auditing GA4 and Google Tag Manager setups, including consent configuration, event tracking and custom dataLayer events
Setting up and validating performance marketing conversion tracking across Google Ads, Meta Ads, TikTok Ads and LinkedIn Ads
Maintaining server-side tracking, including tools like Stape, and migrations from client-side setups
Diagnosing tracking discrepancies and data quality issues using live GA4 and GTM data
Building client-facing reports and dashboards, using tools like Looker Studio, and AI tools such as Claude to speed up analysis
Picking up ad-hoc tickets and one-off projects across our client base
How you'll grow
Direct access to our Head of Data & Analytics for the calls that actually matter, not layers of process to wade through
Autonomy that scales with what you can already do, not a fixed review timeline
Exposure across DTC and B2B, Shopify, custom and headless builds, so your experience broadens rather than narrows
Client-facing from day one, sitting in scoping and delivery calls as the technical authority in the room
You'll be a good fit if
You understand how eCommerce sites work commercially, product pages, checkout, conversion funnels, not just marketing analytics in the abstract
You can commit to 3 days a week in our Leeds, Liverpool or Dunfermline office
You communicate clearly, with technical and non-technical people alike
You can plan and prioritise your own workload without being told what's next
You follow things through to completion, not just the interesting bits
You keep a level head under pressure, calm and considered rather than rattled, whether that's a broken pipeline or a client on the phone
You've worked in, or genuinely want, a fast-paced, commercially focused environment, not a quiet one
What you'll bring
1 to 3 years' hands-on experience with GA4 and Google Tag Manager
Solid experience with conversion tracking across multiple ad platforms, not just one
A genuine appetite for troubleshooting, not just implementing
Confidence using AI tools like Claude to support analysis and reporting, or a genuine willingness to learn how we use them
What you'll get
Support and mentoring to build skills in server-side tracking, attribution and multi-platform conversion setups
Growing autonomy as your skills develop, from supported delivery to owning tickets and projects independently
Hybrid working, 3 days a week in the office
Flexi-time
28 days holiday, including bank holidays, rising to 33, plus your birthday off
Option to roll, buy or sell up to 5 days each year
Career development support
Vitality Health cover from day including mental health support, therapy and virtual GP
Salary sacrifice pension, so more of what you pay in reaches your pension rather than the taxman
