Demand Generation Marketing Manager, Programmatic

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn't work together.
So we expanded into software and started building integrated, omnichannel solutions - to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we've embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.
Today, we are a partner to sellers of all sizes - large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We're building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.
The Role
Square is looking for a Demand Generation Marketing Manager to help build new user growth through our programmatic channels (Display, Native, Streaming), with a focus on Amazon DSP. As a member of the Demand Generation team, you will be responsible for strategy, planning, and execution of programmatic campaigns for our core payments business and SaaS products.
This is an excellent role for candidates that have 3+ years of relevant experience and are excited to use their skills alongside a marketing team to build one of the strongest brands in Fintech. You have experience autonomously managing Programmatic campaigns and increasing efficiency through optimizations and testing. You will represent the Demand Generation team as a subject matter expert, responsible for informing strategy and implementing $XXM campaigns.
You Will

• Independently manage end-to-end execution and operations of campaigns within Square's DSPs (Amazon, DV360) and direct buys, optimizing for performance goals. Manage campaign monitoring, pacing, optimization, tracking, and reporting.
• Manage strategic relationships with important publisher partners and agencies, which includes negotiating favorable deals and ensuring programmatic best practices.
• Develop quarterly testing roadmaps and tactical plans to ensure internal goals are met. Design tests to prove out hypotheses and recommend performance optimizations.
• Identify growth opportunities and refine strategies based on new insights and priorities.
• Conduct analyses to diagnose issues and implement data-driven action plans.
• Build relationships with other teams (creative, analytics, marketing data engineering, platform partners), providing subject matter expertise and helping prioritize and project manage projects
• Communicate with partners, partners, and manager on performance, blockers, and project deliverables

You Have

• 3+ years of experience in programmatic advertising - both direct and via DSPs, within a B2B environment managing campaigns with a $XXM budget.
• Hands-on keyboard experience in DSPs (Amazon, DV360, TTD, etc).
• Experience in ad trafficking. Understand how to troubleshoot ad tags and pixel firing/implementation.
• Experience managing successful partnerships with publishers.
• Experience driving measurable conversion or revenue results.
• Identify and action off of data-informed insights
• Excellent project management skills and organization

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We also consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
Block will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A:
$111,700 - $167,500 USD
Zone B:
$103,800 - $155,800 USD
Zone C:
$98,200 - $147,400 USD
Zone D:
$89,400 - $134,000 USD
Use of AI in Our Hiring Process
We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws.
Contact us at [email protected] with hiring practice or data usage questions.
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.