Explore the possibilities across our global house of brands.
Defined by inclusivity rather than exclusivity, Tapestry embraces the exploration of individuality and invests in helping you grow personally and professionally. Every individual in our global house has the opportunity to make an impact, learn and be part of our growing and unique story.
At Tapestry, we have the freedom to express ourselves and run with our best ideas across Coach and Kate Spade New York. We share a profound belief in both our individual and collective potential, and know that with hard work and dedication, anything is possible.
Primary Purpose: The Digital Analyst will join the Tapestry Europe Ecommerce team and play a pivotal role in driving strategic decisions across digital platforms for Coach and Kate Spade New York. In this role, you will analyse user behaviour, optimize digital performance and deliver actionable insights that enhance the customer experience and maximize business outcomes.
The successful individual will leverage their proficiency in Digital Analytics to:
Performance Monitoring & Analysis
Track daily, weekly and monthly traffic, bounce rates, session durations, and conversion rates
Monitor cost per acquisition (CPA), and customer lifetime value (CLV)
Benchmark performance against industry standards or historical data
Reporting & Dashboard Development
Deliver weekly, monthly and quarterly reports with actionable insights and include visualizations, trend analysis, and performance against KPIs
Work with the North America reporting team to ensure breadth of reports across Tableau and troubleshoot data issues
Trend Identification & Optimization
Conduct funnel analysis to identify drop-off points and optimize conversion paths
Use segmentation to uncover behavioural patterns by audience type
Highlight top-performing content and recommend underperforming areas for improvement
Cross-Functional Collaboration
Work with Marketing, Product, and UX teams to define SMART KPIs (e.g., increase conversion rate)
Create measurement plans that align with business goals and campaign objectives
Ensure KPIs are tracked consistently across platforms
Experimentation & Testing
Design and execute A/B and multivariate tests with clear hypotheses
Measure statistical significance and uplift in key metrics (e.g. bounce rate/add to cart/checkout completion rates)
Document learnings and integrate them into future strategies
Data-Driven Recommendations
Recommend UX improvements based on heatmaps, session recordings, and user flow analysis
Identify SEO opportunities using organic traffic trends, keyword trends and landing page analysis
Data Integrity & Governance
Conduct regular audits of analytics implementations (e.g., GA4 tags, Snowflake pipelines)
Validate data consistency across platforms and resolve discrepancies
Maintain documentation for tracking setups and data governance
Continuous Learning & Innovation
Attend webinars, certifications, or conferences quarterly
Share monthly updates on new tools, features, or methodologies with the team
Evaluate and pilot emerging technologies (e.g., predictive analytics, AI-driven insights)
The accomplished individual will possess:
3+ years’ experience in digital analytics or a related role
Educational background or equivalent experience in marketing, business, data science, or a related discipline
Proficient in Google Analytics, Adobe Analytics, and data visualization tools (e.g., Tableau, Power BI)
Skilled in data analysis tools (SQL, Excel), ecommerce platforms (Salesforce, Shopify), and programming languages (Python)
Deep understanding of AI/ML frameworks and concepts, including neural networks, deep learning architectures (CNNs, RNNs, GANs) and related development
Hands-on experience with platforms such as Content Square to analyse customer behaviour across websites and digital touchpoints, leveraging heatmaps and session replays to identify friction points and recommend optimizations to improve the customer journey
Working knowledge of Google Tag Manager (preferred but not essential)
Ability to translate data and AI insights into actionable business strategies that drive revenue and customer satisfaction
Strong understanding of digital marketing channels and web technologies
Excellent cross-functional collaboration skills with the ability to present data-driven insights clearly and persuasively
Please be advised that we are unable to provide visa sponsorship for this position. As such, you will only be considered if you already possess the right to work in the UK.
What Tapestry can offer you:
Hybrid working (Tuesday - Thursday working from the office, Monday and Friday working remotely)
Option to finish early on a Friday (Flex Fridays)
1 paid volunteering day per year and opportunities to volunteer with global projects
Learning & development opportunities
Internal mobility & career progression
Regular social events - seasonal & cultural
Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion council
Other benefits include:
25 days holiday in addition to bank holidays
Multi brand discount up to 50% off – Coach and Kate Spade
Private healthcare with health assessment (Bupa)
Bupa rewards - Financial wellbeing support and wellness discounts
Private dental cover
Free 24/7 support for family building, fertility and menopause with Maven
Eyecare vouchers
Employee assistance programme
Enhanced employer pension contribution
Gym discount
Interest free season ticket loan
Cycle to work scheme
At Tapestry, we are committed to building a diverse & inclusive workforce. We know that having a wide range of perspectives and experiences makes us more innovative and brings us closer to our consumers. If you are interested in this role but do not believe you meet all the set criteria, that’s ok. We are happy to work with individuals who have the drive, passion, agility and willingness to learn. So, take a chance and apply; you may just be who we are looking for. We would be delighted to hear from you.
Our Competencies for All Employees
Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
Our Competencies for All People Managers
Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
Tapestry is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.
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