Digital Marketing, Content, and SEO Specialist

Location: Remote
Type: Full-time
Reports to: Head of Marketing

About NachoNacho

NachoNacho is a leading B2B SaaS & AI + Services Marketplace, helping businesses discover the right software, access exclusive savings, and manage their SaaS and AI spend - all in one place.

Role Overview

We are seeking a creative, versatile, and execution-oriented Digital Marketing & Content Specialist to support NachoNacho's social media, content, design, website, and SEO initiatives.

This is a hands-on role for someone who is equally comfortable creating a social graphic in Canva or Figma, writing and publishing a blog post, making light website design updates, and researching keywords or backlink opportunities.

The ideal candidate combines strong creative execution with an understanding of digital marketing strategy and SEO. You should be comfortable owning projects independently, identifying opportunities for improvement, and moving quickly in a startup environment.

Key Responsibilities

Social Media & Creative

• Manage NachoNacho’s presence across LinkedIn, Instagram, X, TikTok, and other relevant platforms.
• Create and publish social graphics, carousels, event promotions, and other content using Canva and/or Figma.
• Write social copy, maintain the content calendar, and repurpose blogs, events, and company updates for social.
• Track performance and identify opportunities to improve reach and engagement.

Content & SEO

• Research, write, edit, and publish blogs (wordpress), marketplace product pages, landing pages, and other marketing content.
• Conduct keyword research and optimize content, metadata, internal linking, and other on-page SEO elements.
• Research and execute backlink and off-page SEO opportunities.
• Monitor rankings, traffic, and backlinks; identify content gaps and recommend opportunities for organic growth.
• Develop and recommend SEO tactics based on changes in traditional and AI-driven search.

Website & Design

• Make light website UI and content updates using Figma and NachoNacho’s existing website/CMS tools.
• Create and modify page layouts, graphics, banners, CTAs, and other marketing assets.
• Identify opportunities to improve website usability, visual consistency, SEO, and conversion.
• Coordinate with developers on changes requiring more advanced technical implementation.

Marketing & Analytics

• Track performance across social, content, and SEO and use data to recommend improvements.
• Support additional marketing and growth initiatives as needed in a fast-moving startup environment.

Ideal Candidate Profile

• 3-5 years of experience in digital marketing, content marketing, SEO, social media, or a similar role.
• Strong experience with Canva and/or Figma, with the ability to create polished marketing assets without relying on a dedicated designer.
• Excellent written English and the ability to write clear, engaging B2B content.
• Working knowledge of SEO, including keyword research, on-page optimization, internal linking, backlinks, and content strategy.
• Comfortable working with website CMS platforms and making basic website content and design changes.
• Familiarity with tools such as Wordpress, Google Analytics, Google Search Console, Ahrefs, Semrush, or similar SEO/analytics platforms.
• Strong understanding of social media platforms, particularly LinkedIn.
• Comfortable using AI tools for research, ideation, content creation, and productivity.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Self-starter who can execute independently rather than waiting for detailed instructions.
• Comfortable using data and research to recommend what we should do - not just executing assigned tasks.

Preferred Skills

• Background working for a B2B SaaS, AI, marketplace, or technology company.
• Experience managing or contributing to a large website (preferably a marketplace) with hundreds or thousands of product/content pages.
• Knowledge of link building and off-page SEO, with proficiency in Semrush, Ahrefs, Google Keyword Planner, Google Analytics, and other relevant tools.
• Basic understanding of UX/UI and conversion optimization, with familiarity with HTML/CSS or no-code website tools.
• Understanding of emerging AI search, GEO, and AEO strategies is a plus.

What Success Looks Like

Success in this role means NachoNacho consistently publishes high-quality content across social, search, and the Marketplace; our website stays fresh and visually polished; our organic search visibility grows; and marketing projects move from idea to execution quickly without requiring extensive oversight.

Why Join NachoNacho?

• Take meaningful ownership of social media, content, SEO, and creative projects.
• Work at the intersection of SaaS, AI, fintech, and startup technology, with opportunities to interact with leading executives, innovators, and communities across the industry.
• Receive equity in a VC-backed startup with an established industry brand, a strong track record, and significant growth opportunities.
• Join a fast-moving team where great ideas can be implemented quickly.
• Work remotely with significant opportunities to grow your role and responsibilities alongside the company.

Compensation

• Salary: Commensurate with market benchmark
• Equity: Opportunity to receive stock options in NachoNacho, providing meaningful participation in the company’s long-term growth and success.
• Growth: Opportunity for increased compensation, equity, and responsibility based on performance and company growth.