Gambling.com Group (Nasdaq: GAMB) is looking for talented individuals to join its diverse and growing team in Europe. Through a portfolio of brands -- including flagship website Gambling.com, as well as Bookies.com and the new Casinos.com -- Gambling.com Group helps online gamblers start their consumer journey with confidence by delivering best-in-class content featuring expert analysis, independent reviews, news, tips, odds comparisons and more.
The Group has positioned itself as one of Europe’s premier performance marketing companies and is one of the leaders in responsible player acquisition across the regulated, global online gambling industry. The Group has won nearly every award in the gambling affiliate industry for sports and casino, and is a two-time winner of the prestigious EGR Affiliate of the Year award.
Europe remains a key market of focus for the Group as it continues its period of exciting growth this year. The Group has offices in Dublin, its EU headquarters, and Malta.
As a Digital PR Executive, you will play a key role in boosting brand visibility, building strong media relationships, and executing successful outreach campaigns for our online gambling platform.
Your primary responsibility will be to create and implement PR and outreach strategies that secure high-quality media coverage, increase website traffic, and establish our brand as a leader in the iGaming industry.
You will work closely with the content, product, and SEO teams to develop compelling pitches, manage relationships with journalists and influencers, and deliver measurable PR results.
Key Responsibilities:
- Develop and execute comprehensive digital PR and outreach strategies
- Create and send press releases, pitches, and content ideas to media outlets, securing backlinks and media coverage
- Cultivate and maintain strong relationships with key media contacts, bloggers, and influencers within the iGaming and sports betting industries
- Participate in brainstorming sessions with content, product, and design teams to generate creative ideas for campaigns
- Identify relevant media outlets, influencers, and platforms to target for PR outreach
- Monitor, report, and analyse the success of PR campaigns, ensuring clear ROI
- Innovate and iterate on outreach strategies to improve performance and effectiveness
- Stay up-to-date with industry trends, news cycles, and competitor PR activities to capitalize on emerging opportunities
Job Requirements:
- At least 1-2 years of experience in digital marketing, PR, or outreach, preferably within the iGaming or sports betting industries
- Strong understanding of the media landscape, including top publishers, bloggers, and influencers
- Excellent written and verbal communication skills, with the ability to craft compelling pitches and build lasting relationships
- Basic understanding of SEO and how PR efforts contribute to improving search rankings
- Proficiency with PR and SEO and outreach tools such as Muckrack / Cision / Roxhill, Ahrefs and Semrush
- Ability to manage multiple outreach campaigns simultaneously, meeting deadlines and KPIs
- Strong creative thinking and problem-solving skills, with a proactive approach to overcoming challenges
- Ability to analyse PR campaign performance and adapt strategies accordingly
- A genuine passion for sports, sports betting, casino, bingo or iGaming is a plus
Desired Skills:
- Existing relationships with media contacts in sports, entertainment and current affairs
- Experience in securing high-quality media placements with backlinks
- A keen interest in UK and international news cycles and the ability to craft pitches that align with timely events and trends
- Fluency in English
Perks & Benefits:
- Comprehensive private Healthcare Insurance
- Flexible work environment and home office available
- Home office allowance
- Gym & Leisure Allowance
- All the hardware and software you need to be successful
- Regular company events and social outings, activities, Spot Awards and a Monthly Social Club.
- Access to courses for Personal and Career Development
- Company Paid Volunteer Day
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