As a Director of Loyalty Strategy, you will lead client loyalty initiatives, guide strategies, validate business cases, and contribute to growth by identifying new business opportunities.
Bounteous is a premier end-to-end digital transformation consultancy dedicated to partnering with ambitious brands to create digital solutions for today’s complex challenges and tomorrow’s opportunities. With uncompromising standards for technical and domain expertise, we deliver innovative and strategic solutions in Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing.
Our Co-Innovation methodology is a unique engagement model designed to align interests and accelerate value creation. Our clients worldwide benefit from the skills and expertise of over 4,000+ expert team members across the Americas, APAC, and EMEA. By partnering with leading technology providers, we craft transformative digital experiences that enhance customer engagement and drive business success.
We are seeking a Director of Loyalty Strategy to join our growing team. In this highly client-facing role, you will have the opportunity to partner with some of the world’s leading brands to drive loyalty innovation. You will provide loyalty strategy consulting to Bounteous clients, but you will also have an opportunity to support new business development efforts and other internal Bounteous growth initiatives.
You will work with and/or lead teams of Bounteous consultants and loyalty practitioners to develop and implement differentiated loyalty strategies that deliver meaningful value for our clients.
You will also work with the Bounteous Growth teams to find, scope, and win new business and contribute to the growth of Bounteous.
Information Security Responsibilities
- Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols
- Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets
- Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.)
- Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information
Role and Responsibilities
- Be a trusted loyalty strategy consultant to Bounteous clients: Lead all phases of loyalty engagements including scoping, discovery, ideation, program design, financial modeling, launch strategy, and ongoing marketing optimization
- Gather and analyze customer, market, competitive, and business insights to identify meaningful innovation opportunities
- Design and facilitate collaborative workshops and stakeholder interviews with senior client stakeholders (in-person and virtual)
- Identify gaps in the customer experience and create the ideal customer loyalty journey
- Perform analysis and build financial models to validate loyalty viability and build a business case for change/innovation
- Guide clients to define their vision, goals and strategic priorities. Formulate and present insightful and actionable recommendations, roadmaps, and plans to client management. Gain alignment with client senior leadership on recommendations, loyalty innovation roadmap, and path forward. Be able to bridge the strategy with the optimal execution.
- Measure, monitor, evaluate, and refine loyalty strategies to maximize incremental revenue, profit and customer lifetime value
- Develop programmatic approaches to increase customer lifetime value through retention-based marketing, customer segmentation, lifecycle marketing, and customer engagement strategies
- Convert short-term loyalty strategy engagements into multi-year client partnerships by serving as a trusted partner, loyalty expert, and strategic guide to clients
- Actively contribute to Bounteous growth by contributing to go-to-market strategies for specific industries, identifying new business opportunities, designing engagement approaches, scoping and estimating work, preparing winning proposals, and delivering compelling pitch presentations
- Actively participate in the development of the loyalty strategy consulting capabilities by contributing to the development of consulting frameworks, methodologies, IP, and thought leadership
- Inspire and develop, and mentor team members
Preferred Qualifications
- Experience designing, launching & optimizing B2C loyalty strategies. B2B experience is a plus
- Highly client-facing role, need to be able to clearly communicate ideas and deliver positive outcomes
- Combination of a strategic thinker and a pragmatic doer
- Growth mindset, resourceful, problem solver, simplifier of complex ideas
- Thrive in a fast-paced environment where flexibility and adaptability are key
- 10+ years of experience in loyalty consulting OR a combination of consulting experience plus industry experience of managing a loyalty business
- Bachelor’s degree
- Excellent written, verbal, analytical, presentation, and workshop facilitation skills
- Experience consulting to senior client leadership
- Experience creating financial models and aligning with clients on the value of loyalty, including Finance stakeholders
- Knowledge of loyalty/marketing technology providers and their strengths and limitations
- Experience going beyond developing a loyalty program, to define, implement, and optimize the end-to-end customer experience
- Data-driven marketer with experience designing cross-channel strategies across all digital platforms: web, app, Email, SMS, push notifications, social, and digital advertising a plus
- Proficient in customer research practices and journey mapping
- Track record of winning new loyalty business
- Driver of loyalty practice growth initiatives
We invite you to stay connected with us by subscribing to our monthly job openings alert here.
Research shows that women and other underrepresented groups apply only if they meet 100% of the criteria of a job posting. If you have passion and intelligence, and possess a technical knack (even if you’re missing some of the above), we encourage you to apply.
Bounteous is focused on promoting an inclusive environment and is proud to be an equal opportunity employer. We celebrate the different viewpoints and experiences our diverse group of team members bring to Bounteous. Bounteous does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law.
In addition, you have the opportunity to participate in several Team Member Networks, sometimes referred to as employee resource groups (ERGs), that host space with individuals with shared identities, interests, and passions. Our Team Member Networks celebrate communities of color, life as a working parent or caregiver, the 2SLGBTQIA+ community, wellbeing, and more. Regardless of your respective identity, there are various avenues we involve team members in the Bounteous community.
Bounteous is willing to sponsor eligible candidates for employment visas.
For employment opportunities based in Canada:
Bounteous is an equal opportunity employer. We embrace diversity and are committed to creating an inclusive workplace. In accordance with the Ontario Human Rights Code and Accessibility for Ontarians with Disabilities Act, 2005, accommodation will be provided at any point throughout the hiring process, provided the candidate makes their accommodation needs known to Bounteous. We welcome applications from all qualified candidates.
**Must be legally eligible to work in Canada.
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