This is a unique opportunity to join the Brand Management team at one of the world’s largest hospitality companies. As Director, Luxury Brand Management - EMEA, you will be part of a dynamic and inspiring team shaping how Hilton’s luxury brands are experienced by guests and perceived by senior leaders, hotel teams, owners, and partners.
You will help bring the distinct positioning and personality of each luxury brand to life across EMEA, working with regional and global teams to translate brand strategy into meaningful guest, hotel, and owner outcomes. Your work will span Operations, Openings, Brand Performance Support, Development, Architecture, Design & Construction, Commercial, Marketing, Communications, HR & Talent, and other key functions.
Reporting to the Vice President, Luxury Brand Management - EMEA, you will support the regional planning and execution of agreed priorities for the luxury brands within your remit. You will provide strategic input into the evolution of those brands and work closely with global teams to align priorities and enable effective execution across the region.
As a brand advocate, you will lead cross-functional initiatives, establish clear plans and timelines, and build trusted relationships across Hilton’s matrixed organization. You will move confidently between strategic framing and practical detail, applying analytical rigor, sound judgment, and strong project management discipline to deliver results.
ResponsibilitiesWhat your day-to-day will be like:Support the regional planning and execution of agreed priorities for the luxury brands within your remit, translating global strategies into relevant EMEA plans that drive brand growth, guest experience, and owner value.
Monitor brand health and portfolio performance across development, operations, commercial performance, guest experience, and product delivery, identifying emerging risks and opportunities.
Translate performance insights, customer and owner research, benchmarking, and market intelligence into clear recommendations and action plans.
Drive the effective localization of global brand initiatives, ensuring regional relevance while protecting the integrity and distinct positioning of each brand.
Support hotel openings, conversions, renovations, and portfolio optimization opportunities through strong brand guidance and stakeholder alignment.
Advance priority brand development workstreams, including brand positioning, product evolution, F&B concepts, and the regional expression of each brand’s personality.
Develop clear and persuasive presentations, business cases, and brand storytelling materials for senior leaders, owners, General Managers, hotel teams, and other internal and external stakeholders.
Build strong partnerships across Global Brand teams, Operations, Brand Performance Support, Development, Architecture, Design & Construction, Commercial, Marketing, Communications, Openings, HR & Talent, Franchise teams, and other regional functions.
Partner with Architecture, Design & Construction to articulate brand requirements and evaluate design, planning, and brand standard decisions across new developments and renovations.
Lead cross-functional projects and pilot programs, establishing clear plans, timelines, governance, dependencies, and success measures.
Develop practical guidance and tools that help hotel teams implement brand programs and initiatives consistently and effectively.
Evaluate proposed brand standards and programs through both a guest and owner lens, including operational implications, required investment, and anticipated return.
Lead brand sessions, calls, and forums with confidence and clarity, building alignment around priorities and strengthening engagement across the portfolio.
Manage multiple concurrent initiatives and track relevant regional brand budgets to support disciplined and effective delivery.
Qualifications
Ten years of experience in luxury brand strategy, brand management, preferably within hospitality operations, travel, or a related consumer sector.
At least eight years of experience leading complex, cross-functional projects or programs.
Proven ability to translate broad strategic questions and multiple sources of input into clear recommendations and executable plans.
Strong commercial and analytical acumen, including experience interpreting performance data, conducting benchmarking and market assessments, and evaluating strategic trade-offs.
Understanding of hotel operations and the requirements of delivering brand experiences across diverse markets.
Ability to navigate a complex, matrixed, and multicultural organization and influence stakeholders without direct authority.
Strong written, verbal, and presentation skills, with the confidence to engage senior leaders, owners, General Managers, and hotel teams.
Highly organized and proactive, with the ability to manage multiple priorities, maintain momentum, and deliver under time constraints.
Experience managing external agencies, budgets, timelines, and deliverables.
Ability to travel up to 30% of the time.
Experience in a regional or multi-market EMEA role, particularly involving the Middle East.
Experience within luxury hospitality or another premium consumer brand environment.
Experience supporting hotel openings, conversions, renovations, or portfolio growth initiatives.
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About UsHow We’ll Help You Thrive
At Hilton, the hospitality we’re known for doesn’t end with our guests. We proudly invest in our Team Members’ wellbeing, supporting you through all of life’s moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including*:
- Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40 USD/night at our world-class hotels through our Go Hilton travel program
- Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
- Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
- Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
- Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
- Mental health resources – Your wellbeing comes first. Through our Care for All hub, we provide resources to help our Team Members to care for themselves, care for members of their team, and care for their loved ones. Eligible Team Members receive free counseling and support through our best-in-class Employee Assistance Program (EAP)
*Benefits availability may vary depending on Team Member’s location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.
