Director of Product Management, Media & Marketing

Who We Are

Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com.

Our Ways of Working

Babylist thrives as a remote-first company, with HQ team members located across the U.S. and Canada. We meet in person twice a year—once as a company and once by department to strengthen the relationships that power our work.This role requires travel approximately 4 times per year total, including these gatherings and additional team collaboration sessions.We show up consistently, stay purpose-driven, leverage AI to amplify our impact, and achieve results—together, from anywhere.

What the Role Is

Babylist is looking for a highly experienced Director of Product Management to lead our Media and Marketing product teams. These teams are responsible for user experiences and technology platforms utilized by partner teams in Media, Partnerships, Acquisition, Retention, and Content - as well as customer data privacy and security within our media and marketing efforts.  You will partner daily with leaders across the Babylist organization ensuring that our technology investments support business growth and serves our customers.  In addition, you will provide leadership support to the VP of Product helping to shape the Product Management function and broader Consumer Product organization. This role reports to the VP of Consumer Product and will lead a team of 2 or 3 Product Managers.

Who You Are

• Exceptional people manager: 6+ years of experience hiring and manageing highly experienced, high-performing product managers, demonstrated experience developing talent
• Proven track record of defining product strategy for complex areas of the business and leading cross-functional execution.  This likely means you have held Director, Sr. Director or VP level roles.
• Experience in monetization and marketing – You will speak the language of your partners in media sales, partnership and marketing and you understand their value to our business.
• Results-oriented with a people-first leadership style that builds trust and drives outcomes
• You’re data-driven utilizing quantitative and qualitative data to solve challenging customer problems and have experience running consumer facing A/B tests. 
• You find opportunity in ambiguity; able to identify, advocate for, and execute on new opportunities in the absence of a clear mandate.
• You’re able to ruthlessly prioritize in order to get the right things done with the adaptability to pivot into different focus areas.
• Comfortable operating in a fast-paced, high-change environment
• You're comfortable and enthusiastic about working in an AI-forward environment where AI tools are part of daily operations
• You embrace using technology to enhance your work while keeping people at the center

How You Will Make An Impact

• Drive Babylist company strategy forward as a key partner unlocking Media & Marketing opportunities
• Demonstrate exceptional judgment about tradeoffs between business goals and user experience
• Partner across large parts of the Babylist ecosystem to find and create value for both customers and partners.
• Lead your team with intentional focus, making tough decisions that create clarity and drive results
• Think big and act small – you have experience bringing new ideas from 0-1 and managing at scale.
• Shape the product management function as a key people leader within the Consumer team. 
• Lead the full product management cycle for your roadmap: Discovery, Validation, Development, Launch and Measure/Iterate. 
• Be a strong advocate for a data-driven approach to improving customer experience, leveraging both qualitative and quantitative research methods to understand our customer’s needs.

Why You Will Love Working At Babylist

Our Culture

• We work with focus and intention, then step away to recharge
• We believe in exceptional management and invest in tools and opportunities to connect with colleagues
• We build products that positively impact millions of people's lives
• AI is intentionally embedded in how we work, create, and scale—supporting innovation and impact

Growth & Development

• Competitive pay and meaningful opportunities for career advancement
• We believe technology and data can solve hard problems
• We're committed to career progression and performance-based advancement

Compensation & Benefits

• Competitive salary with equity and bonus opportunities
• Company-paid medical, dental, and vision insurance
• Retirement savings plan with company matching and flexible spending accounts
• Generous paid parental leave and PTO
• Remote work stipend to set up your office
• Perks for physical, mental, and emotional health, parenting, childcare, and financial planning

About Compensation

We use a market-based approach to compensation. The starting salary range for this role is:

US: $224,307 to $269,127 USD

Canada: $230,750 to $288,500 CAD

Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity.

Interview Process & Consent
Babylist uses AI to record and transcribe all interviews for evaluation purposes in accordance with CCPA and GDPR. By participating in an interview, you consent to this recording and transcription.

Interview Integrity
During the interview process, we're evaluating your individual problem-solving skills, creativity, and approach to challenges. While AI tools like ChatGPT, Claude, and Cursor are part of your daily toolkit once you join Babylist, all interviews, assessments, and take-home assignments must be completed independently. 

You may not use AI tools, third-party services, coaching platforms, or content-farming services during any part of the interview process unless we explicitly permit it. We will clearly communicate when AI tools are allowed for specific assessments.

Any indication of third-party assistance or AI-generated responses will result in immediate disqualification. We may also verify educational credentials through third-party sources—providing false or misleading information will result in removal from consideration.

Official Communication
All communication will come only from the Babylist Talent Team via an @babylist.com email address. We will never request payment, bank information, or personal financial details. Be cautious of fraudulent outreach via non-company email addresses, messaging platforms (e.g., WhatsApp, Telegram), or unsolicited phone calls. Verify legitimate opportunities on our careers page.

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