Director of Product Marketing

Posted 3 Days Ago
Be an Early Applicant
Stoke-on-Trent, Staffordshire, England
Senior level
Software
The Role
The Director of Product Marketing will lead and develop a global team, oversee product marketing strategy, and drive go-to-market initiatives for new product launches. The role involves conducting market research, creating sales enablement materials, and reporting on marketing performance metrics. A key focus will be collaboration with cross-functional teams to align marketing efforts with business goals.
Summary Generated by Built In

RELEX Solutions create cutting-edge supply chain and retail planning software. Within our platforms, we have the power and potential to increase adaptability, efficiency and sustainability in the consumer goods and retail value chain. Our impact is tangible; from sustainability and eliminating waste to delighting customers and delivering great tailored tech solutions, we’re curious and passionate challenge-seekers creating the future of retail today.

Our Product Team 

RELEX Product team is pivotal in ensuring our continued growth. We build industry-leading products that fulfil the needs of world’s largest and most advanced retailers and manufacturers. Our products use advanced cutting edge technology like AI and ML while being user-friendly and efficient to use for the thousands of users we have. We have the happiest customers of our industry, and our customers couldn’t run their daily operations without RELEX. What’s more, through optimizing our customers supply chains, we save 11m kg of food waste every year. We are proud of our culture: we have a strong, talented, and ambitious team who doesn’t take themselves too seriously and has lots of fun together. 

Join us as Director of Product Marketing at our London or Stoke-on-Trent offices in the UKowning our full retail and wholesale portfolio, and this is some of what you and your team will be doing: 

Leadership & Team Management: 

  • Lead, mentor, and develop a global team of Product Marketing Managers, fostering a culture of collaboration, creativity, and high performance. 
  • Drive alignment across regional and global teams, ensuring consistency in product marketing strategies and execution. 

Strategy Development: 

  • Own and evolve the global product marketing strategy to support business growth and product adoption. 
  • Partner with Product Management, Industry Strategy, Sales, and Marketing teams to craft differentiated positioning, compelling messaging, and clear value propositions. 
  • Define market segmentation strategies to identify and prioritize target audiences. 

Go-to-Market Leadership: 

  • Oversee the development and execution of comprehensive go-to-market (GTM) strategies for new product launches and feature updates. 
  • Collaborate with cross-functional teams to ensure successful GTM readiness, including enablement for sales, partners, and customer success teams. 

Customer & Market Insights: 

  • Conduct ongoing market research and competitive analysis to understand industry trends, buyer needs, and the competitive landscape. 
  • Champion customer feedback loops, working closely with Customer Success and Product teams to incorporate insights into product marketing as well as product development. 

Content & Enablement: 

  • Oversee the creation of high-impact sales enablement materials, including presentations, case studies, and white papers. 
  • Lead on the content creation for the most high profile events and deliverables. 
  • Ensure alignment of product marketing collateral with overall business goals and brand standards. 

Performance Metrics: 

  • Establish key performance indicators (KPIs) to measure the success of product marketing initiatives and team contributions. 
  • Regularly report on product marketing performance and make data-driven recommendations for improvement. 

We’re looking for:  

  • 8+ years of experience in product marketing, with at least 3 years in a leadership role, ideally within a B2B SaaS or technology environment  
  • Deep understanding of the retail consumer goods value chain, and the software vendors that offer solutions in supply chain, merchandising and operations   
  • Proven success in leading global teams and driving cross-functional collaboration. 
  • Strong understanding of go-to-market strategies, customer journeys, and sales enablement. 
  • Exceptional communication and storytelling skills, with the ability to distil complex concepts into clear, concise, and compelling messaging. 
  • Experience conducting market research and leveraging insights to inform strategy. 
  • Data-driven mindset with the ability to measure and optimize marketing performance. 

Our United Kingdom Office

Across RELEX, our people are supported and rewarded. In the UK, we go even further. As well as:

• A competitive salary
• Flexible and hybrid working
• 25 days annual leave

We offer family-orientated policies such as maternity and paternity packages, the gift of time to do the school run, days off for first days of school, and even leave for your wedding and moving house! We also have private medical care, company events and a company-wide bonus. But that’s not all.

Are you the one we’re looking for? Apply today and become a part of our RELEX family!  

You can apply by sending your cover letter and resume through the application form as soon as possible, but no later than 29th of November 2024. Please note that we will fill this position as soon as we’ve found the right person, so we recommend that you act quickly.  

Kindly note that we cannot process any applications through email.    


Top Skills

AI
Ml
The Company
HQ: Helsinki
981 Employees
On-site Workplace
Year Founded: 2005

What We Do

RELEX Solutions is a leading provider of cutting-edge retail optimization software that’s built for the age of Living Retail, where change is the only constant. We help retailers adapt to every future, faster.

Our cloud-native Living Retail Platform delivers pragmatic AI across all retail functions and at retail scale, removing siloes, rigidities and inefficiencies along the way. We offer a fast lane to value that builds from a foundation of radically improved demand forecasting and supply chain optimization. Our customers leverage this enhanced supply chain visibility into exponential benefits — optimizing their space, allocation, workforce, pricing and promotion strategies, all within our unified platform.

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