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The Events Coordinator will manage and execute events and tradeshows, create promotional campaigns, handle logistics, and track metrics for success.
Position Description:
The KPA Events Coordinator will play a pivotal role in managing tradeshows, regional events, and customer conferences to engage with KPA customers and prospects and drive growth in our automotive and adjacent market segments.
This role is responsible for end-to-end event management including creating engaging pre-promotion event campaigns, preparing and managing event timelines, coordinating logistics, managing vendors, aligning and communicating with sales, manage event staff and report on results.
Strong organizational, project management, and interpersonal skills are a must as we work together to build KPA’s brand in the market and grow sales pipeline while delivering exceptional event experiences.
Key Responsibilities:
- Execute events and tradeshows to generate qualified pipeline and brand awareness
- Create and produce comprehensive event campaigns via email, social media, advertising channels and more
- Utilize project management software (ClickUp) to prepare, manage, track and complete event timelines and logistics
- Order key components for tradeshow booths from vendors including electricity, internet, lead scanner, booth furniture, shipping etc.
- Prepare and manage tradeshow booth staff on booth expectations, logistics and need to know details
- Coordinate and manage the printing of collateral to support our tradeshow presence
- Evaluate metrics to monitor event campaign performance and sales follow up
- Utilize HubSpot, Salesforce and Canva to perform event operations and produce event campaigns
- Help calculate event costs and track ROI
- Assist the Marketing Team with periodic webinars and additional operational duties, as assigned
Qualifications:
- Bachelor’s degree in related field such as business or marketing, or equivalent experience
- Proven capability to effectively execute events and marketing campaigns/initiatives as needed
- Strong project management and organization skills with the ability to multitask and meet deadlines in a fast-paced environment
- Self-motivated, able to work autonomously and collaborate with remote teams, and is adaptable to changing priorities and competing deadlines
- Excellent written and verbal communication skills, with an ability to succinctly communicate complex event logistics to a broad audience
- Capacity to measure success in driving engagement and effectively communicating key metrics
- Ability to coordinate efforts cross-functionally to achieve positive end results
- Experience using Marketing software including HubSpot, Salesforce, ClickUp, Canva and other tools needed for this position
Success Criteria
- Effectively manages assigned trade shows, including backend logistics, shipping, and coordinating with on-site staff.
- Communications skills that are clear and effective in collaborating with internal teams and external stakeholders.
- Skilled in project management, CRM, and other marketing technologies.
- Strong organizational skills to meet deadlines on time.
Physical Requirements:
- Physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Working at a computer typing and view a screen - Constantly
- Visual Recognition - Constantly
- Hearing/Listening - Frequently
- Travel - Seldom
Compensation:
- Annual base salary range between $60-80k
- Bonus potential of 10% annually
Top Skills
Canva
Clickup
Hubspot
Salesforce
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