Dynatrace is seeking a Field Marketing Scaled Programs Manager– North America to join our North America field marketing organization. This person will need to have a deep understanding of metrics and data to inform the build and execution of marketing scaled programs.
The Field Marketing Scaled Programs Manager will design and optimize repeatable programs that scale across regions, segments, and sales teams. You’ll partner with Field Marketing, Global Campaigns, and Marketing Ops to drive awareness, engagement, and pipeline through multi-channel field marketing programs such as webinars, virtual events, in-person events, 1:few and 1: many ABM, and industry programs.
This role is highly data-driven: you will use performance analytics to identify trends and insights, and continuously optimize programs based on metrics, account engagement, and field feedback. The ideal candidate will also leverage AI tools to maximize and scale efficiencies.
Responsibilities:
Build scalable field programs: Develop repeatable program and event frameworks including pre, during and post best practices to scale across NORAM. Manage program deliverables such as pre- and post-event emails, campaign tracking, and marketing operations tasks.
Cross-Functional Representation: represent NORAM Field Marketing during Global Campaign planning meetings and share updates back to the team.
Reporting and Communication: provide regular reports tracking field marketing metrics and analyze program and event ROI data and report back to the team. Recommend efficiencies to maximize ROI.
Account Based Marketing: work closely with the ABM and Field Marketing teams to track and manage 1:few and 1:many program execution and provide feedback.
Vendor Management: manage program budgets and vendor deliverables as needed.Dynatrace is seeking a Field Marketing Scaled Programs Manager– North America to join our North America field marketing organization. This person will need to have a deep understanding of metrics and data to inform the build and execution of marketing scaled programs.
What will help you succeedMinimum Requirements
- Bachelor’s degree in marketing, business administration or communications or related fields
- Minimum of 5 years’ experience in campaign management
Preferred Requirements
- Strong written and verbal communication skills for effective collaboration
- Excellent organizational and time management skills: Proven ability to manage multiple projects and priorities simultaneously.
- Attention to detail
- Proficiency in use of marketing tools and software (Asana, 6Sense, PowerBI, Salesforce)
- The ability to work collaboratively in cross-functional teams
- Creativity and problem-solving aptitude
- Strong written and verbal communication skills for effective collaboration
- Self-motivated and capable of thriving in a fast-paced environment
- A one-product software company creating real value for the largest enterprises and millions of end customers globally, striving for a world where software works perfectly.
- Working with the latest technologies and at the forefront of innovation in tech on scale; but also, in other areas like marketing, design, or research.
- A team that thinks outside the box, welcomes unconventional ideas, and pushes boundaries.
- An environment that fosters innovation, enables creative collaboration, and allows you to grow.
- A globally unique and tailor-made career development program recognizing your potential, promoting your strengths, and supporting you in achieving your career goals.
- A truly international mindset with Dynatracers from different countries & cultures all over the world, and English as the corporate language that connects us all
- A culture that is being shaped by the diverse personalities, expertise, and backgrounds of our global team.
The targeted base pay range for this role is $76,00 to $95,000. When determining your salary, we consider your skills, experience, education, work location and internal equity.
