Who We Are:
Kontoor Brands, Inc. (KTB) is the parent company of Wrangler®, Lee® and Rock & Republic®, with owned manufacturing facilities in Mexico and Nicaragua. Kontoor also owns and operates over 140 retail stores across the globe. Our global company employs more than 15,000 people in 65 countries, with world headquarters in Greensboro, North Carolina, and regional headquarters in Geneva and Hong Kong.
Job Posting:
Global Brand Manager
The Global Brand Manager is responsible for the planning, execution and further development of key brand marketing communication elements – focusing on key lifestyle and consumer targets – that are tied to the overall global brand communications strategies. While focusing on the global strategy, it has responsibilities for maintaining cohesiveness to the overall brand strategies in the planning and execution of such consumer-focused elements as: advertising development, media planning and buying, imagery development and photo shoot production/execution, on-product packaging, endorsements, sponsorships.
Key Responsibilities:
- Demand Creation: Develop strategic marketing programs and campaigns, focused on key global product platforms and launches, to drive awareness, interest and desire for the Lee brand and its products.
- Brand Elevation: Manages global partner adherence to brand guidelines. Works to ensure and preserve brand integrity within all marketing elements and maintain brand’s value in the marketplace.
- Expertise in applicable communications platforms. Manages consumer-directed communications initiatives that are appropriate and relevant for key lifestyles and target consumers. Works with Brand teams and external agencies to develop unique, targeted, relevant consumer strategies which support brand plans and are on-budget.
- Consumer expertise. Maintains superior knowledge of key consumer segments and the opportunities to connect and communicate with those consumers; tight connection with internal CI group.
- Marketing Budgets: Manages annual marketing/brand budget via WEAs, invoicing, tracking expenditures.
- Consumer Packaging: Collaborates with global product teams to ensure superior and consistent product packaging that is well-branded and easily understood by global consumers.
- Interface with internal and external work groups. Primary Global Brand Marketing contact with key collaboration groups (i.e. Design, Merchandising, Sales, agencies).
Skills for Success:
- Developed skills in advertising /creative development, media planning/buying and media metrics, developing annual 360-degree marketing plans and goals, marketing ROI modeling, consumer insights methods and data.
- Established track record developing branded national communications plans (advertising, media, promotions, endorsements)
- Excellent written and oral communication skills, including presentation skills in all media formats
- Balanced blend of analytical, strategic, practical and creative thinking skills
- Proactively collaborates with internal partners to create a results driven, team oriented environment.
- Excellent personal-, team- and time-management skills.
- Strong budget management skills
- Successful experience working with and building brands.
- Demonstrated ability to manage/lead outside agencies
Experience/Education:
Years of Related Professional Experience:
- 7+ years integrated brand marketing experience, with experience and knowledge with advertising development, media buying, packaging, promotions, public speaking and preparing/presenting presentations.
- Experience managing others.
- Experience working within and managing a multi-functional, multi-level marketing team
Educational/Position Requirements:
- Bachelor’s Degree required in Marketing, Management or Communications
- MBA preferred
Why Kontoor Brands?
At Kontoor, we offer a comprehensive benefit package to fit your lifestyle. Our benefits are crafted with the same care as our products.
When our employees are healthy, secure, and well, they bring their best selves to work. Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family’s needs – now and in the future. We offer resources to support your physical, emotional, social, and financial wellbeing, plus benefits like discounts on our apparel. Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents, Flexible Fridays, and Tuition Reimbursement.
We are proud to offer a workplace culture centered on equitable opportunities and a sense of belonging for all team members. Here we have a global workforce of high-performing teams that both unlocks our individual uniqueness and harnesses our collaborative talents.
