Purpose of Position
As a Global Product Marketing Manager, you’ll play a pivotal role in bringing innovative products to market and driving user adoption. You ensure the seamless integration of new features and product adoption by crafting targeted assets and training that empower our internal teams.
You'll be a part of our dynamic marketing team under the leadership of the Acting Global Head of Product Marketing. Working alongside a voice of the customer specialist and three other Product Marketing Managers, each specialising in distinct areas of our product roadmap and phases in the customer journey. You'll have the unique opportunity to deepen your expertise and drive innovation, without the added responsibility of managing a team.
This role is perfect for you if you're a product marketing manager with experience in a tech/SaaS organisation. However, even if you don't have a background in tech, we're looking for someone who is passionate about product marketing and has a proven track record of driving innovative and successful campaigns.
We're not just looking for a Product Marketing Manager; we're looking for someone who shares our vision of doing things differently at Awin.
Key tasks:
- Enhance our compelling product positioning to differentiate the product from competitors and highlight its unique selling points.
- Collaborate with the product team to align Awin products with customer needs, developing market-leading propositions.
- Communicate the value proposition of the products to our teams and develop sales tools that emphasise the product's unique benefits including training materials, presentations, and demos.
- Ensure accurate collateral updates preventing duplications and identify gaps in collateral where more should be created.
- Ensure excellent internal staff fluency around our product through training and education.
- Analyse marketplace trends, customer feedback and data to ensure a customer-centric approach in all product marketing campaigns.
- Ensure ongoing marketing activity complements marketing and global Awin objectives and strategy.
- Develop an in-depth knowledge of company products so you can translate technical details into benefits.
Skill and Expertise:
- Bachelor's degree in marketing, business, or transferable field would be beneficial.
- 3+ years relevant marketing experience at marketing manager level.
- Experienced in targeting marketing and communications based on client need.
- Clear understanding of how to track and report on multi-channel campaigns
- Analytic skills and an ability to use data sources to monitor and improve success such as Amplitude.
- Commercially aware with a good understanding of market drivers and client needs.
- Someone who is dedicated, reliable and takes initiative.
- Strong understanding of multi-channel marketing techniques.
- Data-driven mindset with the ability to analyse and interpret campaign performance metrics.
- Proven ability to collaborate successfully with internal and external key stakeholders.
- Creative thinker with a knack for crafting compelling marketing messages.
- Excellent written and spoken English.
- Excellent copywriting skills and eye for detail.
