MiQ is not your average programmatic media partner. We are experts in data science, analytics and omnichannel programmatic trading with a focus on quality and performance. We are seeking a motivated, dynamic Product Marketing Manager to support our growing global team.
In this role you will support the GTM strategy for our omnichannel media solutions, a key strategic growth area globally. Working closely with Sales, Product, Marketing and Tech teams, you will have the opportunity to make a significant impact on how we position, target and activate our sales and marketing of our omnichannel solutions to advertisers and agencies, as well as informing and supporting scoping and testing of the product roadmap, working with global and local marketing teams to execute the strategy. You’ll use your talent for market analysis, product knowledge, creative storytelling and tactical efficiency to drive revenue across the globe.
If you are a creative, independent Product Marketer with a flair for narrative creation and a strong technical understanding of the omnichannel programmatic landscape, we want to hear from you.
WHAT YOU’LL BE DOING:
- SCOPING: Capture and curate user needs, problems, and opportunities. Undertake competitive and market analysis. Work with Product to translate these into new features that are prioritized based on impact. Plan for product packaging that is commercially attractive.
- DEVELOPMENT: Work with Product and Tech teams to develop a deep knowledge of the capabilities of our planning, activation and measurement capabilities and how they drive outcomes for marketers, in order to effectively build and communicate the positioning, messaging and storytelling narrative, benefits and processes to sales and their clients, as well as traders and analysts internally. Help keep alpha and beta testing on track.
- LAUNCH: In partnership with Sales and Marketing, you’ll plan, communicate, execute and measure all aspects of MiQ’s omnichannel solutions go-to-market, including: refining product positioning and target audience definition / producing eye-catching sales collateral including pitch slides, one pagers and case studies / defining and owning internal communications and training around our omnichannel solutions / working with local market PMMs and a network of GTM experts to roll out releases internally / advising the marketing team on activation and content.
- ADOPTION: Track OKRs, support the measurement & reporting of product adoption, strategize with product, marketing and local GTM teams to increase adoption & efficiency in using our solutions.
REQUIRED EXPERIENCE:
- 2+ years experience in a product marketing or commercial strategy role
- Experience in an ad tech business, or media agency working in digital advertising
- Expert stakeholder management skills including co-ordination, persuasion, accountability and feedback.
- Deep understanding of the programmatic advertising ecosystem and proficiency in understanding and speaking to complex data science, trading, AI and technology concepts.
- Demonstrable ability to independently create compelling sales collateral
- Experience and comfort working in a very fast, dynamic, quickly-changing environment
YOUR CORE COMPETENCIES:
PROJECT MANAGEMENT
- Highly organized with ability to plan and execute complex projects with multiple objectives, stakeholders and deliverables across markets
- Holds self and team accountable to deliverable dates and quality
- Adopts best practices in product marketing
ANALYSING
- Uses wide range of data to identify key differentiators and benefits of our offering to target audience
- Uses wide range of data available to measure success and plan for improvements
- Proficiency for grasping the highly technical detail of MiQ’s products
PRODUCT STORYTELLING
- Create compelling product storytelling, positioning and messaging based on a clear understanding of MiQ’s market, products and clients needs.
- Commercially minded, with an ability to build attractive packaging.
COLLABORATION
- Proactively open and transparent on work priorities and progress with all stakeholders
- Uses knowledge of internal stakeholders to influence them
- Approaches change and the need for agility with a positive attitude.
COMMUNICATION
- Confident, clear and compelling speaker
- Excellent persuasive writing skills & flawless English language
- Collateral design flair
WHO YOU ARE:
We love different personalities at MiQ and strive to build teams constructed with diverse backgrounds and inclusive points of view. That said, we firmly believe that our values bring us together and we look for people who align with our values below.
- Passion – We love and live what we do.
- Determination – We always find a way to ‘figure it out’.
- Unity – We hold each other accountable. We win and lose as a team.
- Agility – We anticipate the unexpected, embrace and adapt to change.
- Courage – We dare to think unconventionally.
BENEFITS:
Every region and office has specific perks and benefits, but every person joining MiQ can expect:
- A hybrid work environment
- New hire orientation with job specific onboarding and training
- Internal and global mobility opportunities
- Competitive healthcare benefits
- Bonus and performance incentives
- Generous annual PTO, paid parental leave, with two additional paid days to acknowledge holidays, cultural events, or inclusion initiatives
- Employee resource groups designed to connect people across all MiQ regions, drive action, and support our communities
