Growth Strategist
Function: Growth Strategy | Creative Strategy | Meta Performance
Reports to: Pod Leader
Core Responsibility: Drive profitable new customer growth for our clients through sharp Meta strategy, performance creative, and e-commerce thinking.
KPIs: New Customer Revenue Growth, Client Retention, Cross-Service Upsells
Salary: £45,000 – £55,000 DOE
Location: Remote-first (UK-based), with optional access to our London office (the Roundhouse in Camden)
We’re building something different at Launch With Us.
Our focus is simple. Driving real, measurable impact for brands on a high-growth journey from £2M to £7M+.
This means having a direct influence on how the brands we represent operate, not just their ad accounts. We’re trusted by founders to shape outcomes, and success here is measured by results, not activity.
We manage over £10M in paid media across Meta and TikTok for brands like Lucky Saint, Fem Fuelz, Butter & Crust, Four Five and Aromatherapy. Our approach blends data-led media buying with creative that actually converts, and we’re now building out the team to take things to the next level.
As part of one of the UK’s leading independent agency groups, we operate with speed, autonomy and real ownership. There’s no red tape, just fast decision-making and the ability to move quickly.
We’re also AI-forward in how we think and operate, constantly evolving how we drive performance and efficiency.
Progression isn’t tied to time served. It’s driven by impact. If you’re delivering exceptional results, you’ll be recognised and advanced quickly.
This is a place for people who want to take ownership, move fast and play a meaningful role in scaling brands.
As a Growth Strategist at Launch With Us, you’ll own the performance and strategic direction for a portfolio of six D2C e-commerce clients. This is not a media buying role: that’s handled by dedicated Media Buyers in your pod. Your job is to think strategically across Meta performance, creative direction, and e-commerce growth, and to translate that thinking into results your clients can feel.
You’ll work closely with your Media Buyers to ensure campaigns are executed to a high standard, but the growth, strategy, insight, and client relationship sit with you.
Our Values- Extreme Ownership: You win or learn. Never blame.
- Radical Curiosity: Challenge assumptions. Explore what’s next.
- Kind Candour: Say what needs to be said, with honesty and purpose.
- Client-Centricity: Think like an owner. Act in your clients’ best interests, always.
Requirements
- Meta Performance & Growth Strategy
- Own the growth strategy for a portfolio of 6 D2C e-commerce clients, with clear accountability for new customer revenue growth.
- Develop and maintain 12-month growth roadmaps aligned to creative, performance, and commercial goals.
- Use data from Meta Ads Manager, Triple Whale, and Shopify to identify opportunities, diagnose issues, and drive decisions.
- Set ambitious, data-backed KPIs across NC-ROAS, CAC, and eROAS. Hold yourself accountable to them.
- Lead strategy reviews and adapt your approach based on what the data is telling you, not what’s comfortable.
- Partner with Creative Strategists and content teams to shape briefs that drive performance.
- Use performance data to inform creative direction: angles, formats, hooks, and offers.
- Review creative output through a performance lens and provide clear, actionable feedback.
- Stay ahead of what’s working on Meta and bring fresh thinking to every account.
- Be the primary strategic point of contact for your clients: building trust, managing expectations, and owning the relationship.
- Lead regular strategy calls, performance reviews, and proactive communication.
- Identify upsell and cross-service opportunities and bring them to your Pod Leader.
- Champion client retention by ensuring results consistently align with agreed targets.
- Work closely with the Media Buyers in your pod to ensure campaign execution matches your strategic direction.
- Review campaign builds and performance output, providing clear direction when needed.
- Act as the strategic anchor of your pod: connecting creative, data, and execution.
- Share insights and wins across the wider team to raise the bar for everyone.
- Fully embedded across your client portfolio and understood the growth levers for each account.
- Built strong working relationships with your Pod Leader, Media Buyers, and client contacts.
- Demonstrating clear, data-led thinking in your strategy calls and performance reviews.
- Driving measurable new customer growth across your portfolio.
- Running client relationships with confidence and proactively identifying upsell opportunities.
- Creative direction is visibly impacting performance across your accounts.
- Recognised as a trusted strategic partner by your clients, with strong retention across the portfolio.
- Contributing to agency-wide thinking on creative strategy, Meta performance, and e-commerce growth.
- Clear path toward Senior Growth Strategist for those ready to step up.
- 2+ years of hands-on experience in paid social, growth strategy, or performance marketing for DTC brands within an agency or in-house e-commerce environment.
- Strong working knowledge of Meta Ads: you understand the platform, the mechanics, and how to read performance.
- Comfortable working with data tools including Triple Whale, Shopify, and Meta Ads Manager to inform decisions.
- Experience shaping or contributing to creative strategy: you know what makes an ad work and why.
- Clear communicator who can run a confident client call and translate complex data into simple recommendations.
- Organised and accountable: you can manage a portfolio of six accounts without dropping the ball.
- Growth mindset: you’re not precious about being wrong and you move fast when you spot an opportunity.
Benefits
- Remote-first with optional Leeds office access
- 25 days annual leave + your birthday off
- Work abroad for up to 30 days per year (T&Cs apply)
- Company pension scheme
- Private health insurance after 6 months of service
- Life insurance with Smart Health wellbeing support
- Cash plan (dental, optical, physiotherapy)
- Structured 6- and 12-month progression plans
- Annual salary reviews tied to performance
- Monthly team incentives and Kudos reward scheme
- Christmas performance bonus
- Regular training and personal development
This role has a clear path to Senior Growth Strategist and beyond. As we scale, high performers will have the opportunity to take on greater strategic responsibility, larger accounts, and leadership across the pod structure.
Launch With Us is committed to creating a diverse and inclusive work environment where all employees have equal access to opportunities and everyone’s voice is heard. We welcome applications from all backgrounds regardless of race, gender, sexual orientation, disability, age, or belief.
