GTM Value Enablement Lead

Job Description
About Us
HiBob helps modern, mid-size businesses transform the way they manage people, giving HR and managers all they need to connect, engage, develop, and retain top talent. Since 2015, we've achieved consecutive triple-digit year-over-year growth, all backed by our amazing team of Bobbers from across the globe, making us the choice HRIS of over 3000 midsize and multinational companies.
Our HR platform is intuitive, data-driven, and built for the way people work today: globally, remotely, and collaboratively.
Come and be you with us
Being a Bobber is all about being you. We want you to bring all parts of yourself to work, giving you the freedom and confidence to be the best you and do your best work. If that's bubbly, shy, precise, funny, bold, kind, honest, brilliant, or anything in between, we're waiting with open arms. Come join us.
About You
This is a rare opportunity to build a value enablement function at scale, with high visibility across the organization and real influence on how HiBob grows. You'll shape the team, the model and the impact - and you'll see the results of your work every day in stronger conversations, better deals and more confident teams.
The GTM value enablement lead is a hybrid individual contributor and people manager role (a player-coach). This person owns and executes the enablement strategy for one stage of the HiBob value journey, such as post-sale value realisation or proof-stage commercial validation, depending on their expertise and the needs of the organisation.
Alongside this ownership area, the GTM value enablement lead manages three experienced value enablement leads, each specialising in a different stage of the commercial journey. Together, these stages guide teams from the first conversation to renewal:
Discovery - identifying customer pain and qualifying fit
Evaluation - demonstrating how HiBob solves those pains
Proof - validating value, ROI and business case strength
Retention and growth - reinforcing impact and expanding value
This structure brings depth and expertise to every part of the funnel, ensuring consistent, high-quality value enablement across regions and commercial roles.
Reporting into the GTM strategy and value enablement function within product marketing, this leader works closely with sales, customer success, account management, product marketing and revenue operations to ensure customer-facing teams communicate HiBob's value confidently at every stage of the journey.
Why join now

• This is a rare opportunity to build a value enablement function at scale, with executive backing and real influence on how HiBob grows.
• You'll shape the team, the model and the impact - and you'll see the results of your work every day in stronger conversations, better deals and more confident teams.

Job Requirements
This role is ideal for someone who:

• Has led or built enablement functions in high-growth SaaS environments.
• Is equally comfortable setting strategy and running hands-on training.
• 7+ years in sales enablement, product marketing, GTM leadership or a related commercial role.
• Proven experience leading enablement programmes and managing enablement contributors.
• Deep understanding of one or more stages of the commercial journey (discovery, evaluation, proof or post-sale value realisation).
• Skilled facilitator, able to deliver engaging value-led training across seniority levels and regions.
• Ability to translate GTM strategy, buyer insights and product narratives into practical enablement that drives performance.
• Data-driven, outcomes-focused and confident analysing performance patterns.
• Excellent communication, organisation and cross-functional collaboration skills.

Job Responsibilities
You will own the overall direction and effectiveness of GTM value enablement, including:

• Defining the value enablement vision across discovery, evaluation, proof and post-sale motions.
• Building and leading a high-performing team of value enablement managers aligned to different stages of the buyer journey.
• Designing how value enablement partners with sales, CS, product marketing and revenue enablement in practice.
• Staying close to the field by coaching deals, joining QBRs, reviewing calls and supporting high-impact initiatives.
• Shaping how buyer insights, product messaging and value frameworks are turned into practical field enablement.
• Driving consistency and quality in how value is articulated across regions and segments.
• Partnering with Product and product marketing to ensure enablement stays aligned to roadmap priorities and launches.
• Working with RevOps and the AI team to embed value-led guidance into AI coaching and supporting workflows.
• Establishing clear standards for what "great" looks like at each stage of the commercial journey.
• Measuring impact through adoption, conversion, deal progression and field confidence.
• Partnering with RevOps to build and maintain a shared global enablement calendar, providing cross-functional visibility across value and revenue enablement programmes, training and key initiatives.

Benefits
HiBob is a village filled with amazing people and we're especially proud of that. It's a place where Bobbers can be themselves. We're about fun, dreams, hopes and ambition, just as much as we are about precision, growth, and top performance. Becoming a Bobber means you'll receive competitive compensation, benefits, and pre-IPO equity alongside all of this:

• Company share options plan - every employee can eventually become a shareHolder
• Cash allowance for health insurance
• Annual vision allowance
• Annual Headspace subscription and wellness benefits
• Travel support (cycle scheme and season ticket loans)
• Hybrid working from day 1
• Work from home allowance - to get your home office set up!
• Temporary remote work from anywhere in the world for up to 2 months (after 6 months of employment)
• Bob balance days - Enjoy a company-wide long weekend at the beginning of each quarter
• 2 Social Impact days per year for volunteering
• Awesome employee referral program- $2,500 for each successful referral with an additional ambassador programme
• Pension scheme auto-enrolment from day 1
• Fun company and team social events (locally and virtually with our global teams)
• We love birthdays - take the day off and receive a special gift

If this sounds like something you've been looking for, we'd love to have you. Come on, join our village!
***Learn about HiBob's hybrid working model ***
BELONGING AT HIBOB
Our success depends on our people, and we want HiBob to be a workplace where everyone can feel a sense of belonging and thrive, so we're committed to being proactive at all levels so that our workforce reflects the communities in which we live, work, and hire.
We are open to all talent. All qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class*(*US only).
Please contact us if you'd like to discuss any adjustments to our process which might help you demonstrate your strengths and capabilities. We want you to bring the best of you. You can email [email protected] or speak to the recruiter when they arrange a call with you.
We will ask you to share some voluntary personal information as you apply. We want to have an opportunity to consider a diverse pool of qualified candidates. This information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. Please take a few moments to complete it. Hiring Managers do not have access to this information, and we will treat your information confidentially.