Head of Marketing

End Date

Salary Range

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Flexible Working Options

Job Description Summary

Job Description

JOB TITLE: Head of Marketing

LOCATION(S): London, Bristol, Chester, Halifax, Leeds or Edinburgh

HOURS: Full time

Salary: £104,992 - £146,650

WORKING PATTERN: Hybrid, 40% (or two days per week) in one of our office hubs mentioned above

We’re searching for marketing leaders who can help one of our Borrowing; Affluent, Save & Invest and Pensions & Insurance businesses grow faster. Your job will be to define full funnel customer lifecycle marketing plans which attract prospects and build valuable relationships with customers.

You’ll be a keen product marketer who can meet sales targets, but you’ll also be an innovator who can think bigger and longer-term. You’ll see customers for what they are: real people with real needs navigating the ups and downs of life, and you’ll obsess about how our brands can usefully help along the way.

We’re running an agile structure where Heads of Marketing work with specialist delivery Accelerators to go to market with cutting-edge propositions. So we need someone who is an arch collaborator first and foremost. If you are driven by team size, personal power and glory, then we’re not for you.

This is a building job as we scale the largest financial transformation in Europe. So if you are driven to make meaningful work with brilliant people, but aren’t afraid to roll up your sleeves and lead through doing, then please read on!

If you think all banks are the same, you’d be wrong. We’re an innovative, fast-changing business that’s shaping finance as a force for good. A bank that’s empowering its people to innovate, explore possibilities and grow with purpose.

Reporting to one of our two Consumer Marketing Directors your key focus will be to:

• Define and lead the full funnel marketing your business area. We’re not into short-term selling. Building long-term, loyal relationships and meeting customer needs is our bag. Therefore we’re looking for someone who can build and execute a marketing plan that is founded on insight, tailored to segmented customer needs, and designed to build brand relationships as well as in-year commercial goals.

• You’ll be responsible for the implementation of the marketing plan by leading expert teams from our agencies and Growth, CRM and Campaigns & Social teams, defining the direction, leading as the ultimate decision maker within Marketing for your area, and reporting outcomes back to the business.

• You’ll lead agile Pods to deliver against key jobs to be done that require innovation at pace. Agile Pods are temporary, lean and cross disciplinary teams that are stood up to answer tactical marketing challenges.

• You’ll be responsible for ensuring we hit our targets across the full funnel and, running the numbers' week by week to ensure your bottom up plans are meeting the needs of our customers and business partners.

• You’ll be the sole point of contact with senior business leaders to align our marketing efforts to business objectives and ensure a clear understanding of success, outcomes and plans.

• You’ll stay on top of marketing trends, continuously experiment with new routes to market and continually understand and bring to bear new data & technology

• You’ll help build a culture of excellence and ensure we have the right people on the right problems and ensure our teams are fulfilled in their work.

We’ll be looking for these skills and experiences. But we know careers, like life, don’t always go in a straight line. So if you don’t have some of these but think you’ve got what it takes, get in touch. We’ll be hiring for attitude, experience and expertise in equal measure. Experience working at a bank is nice, but not necessary.

• Marketing Planning and Execution: Proven experience designing and delivering successful Marketing plans across the funnel, acquiring and engaging customers and deepening relationships through cross-sell and upsell.

• Marketing by Numbers: Experience developing cross channel and bottom up marketing plans that are powered by clear insight and analytical rigour to ensure we’re delivering incremental sales growth for the business.

• Creative Judgement: Proven experience leading marketing execution and creative delivery. You’ll step through the end-to-end experience as a customer would, and will sweat the quality of the onward journey as much as individual assets or ads.

• Innovation: Proven experience driving innovative marketing campaigns that get noticed and drive commercial outcomes. You’ll have practical experience working agile and you’ll be skilled at leading teams in this way. You’ll harness an external profile and network to ensure we remain innovative, humble and always learning.

• Influence: You’ll be an experienced influencer of that rarefied corporate beast: a senior collaborator (otherwise known as a normal human being who cares 😉). This means you can handle difficult trade-off decisions between opinionated leaders and across teams.

• Management: You’ll have proven experience managing budgets, workflows and risks associated with delivering marketing. You’ll happily geek out over workflow tools, so we can focus our efforts to only the key priorities.

• Values & Behaviours: You’ll think ‘We’ not ‘Me’. You’ll be outstandingly collaborative with peers and colleagues across teams and this is demonstrated through your actions as well as your words. You’re not competitive over jurisdiction, team size, glory or power. You're humble, actively listen, and actively learn in order to create curious teams of T-shaped people that are non-competitive, psychologically safe, and achieve brilliant things together.

Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms.

We want our people to feel that they belong and can be their best, regardless of background, identity or culture.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative.

And it’s why we especially welcome applications from under-represented groups.

We’re disability confident. So, if you’d like reasonable adjustments to be made to our recruitment processes, just let us know.

• A generous pension contribution of up to 15%

• An annual bonus award, subject to Group performance

• Share schemes including free shares

• Benefits you can adapt to your lifestyle, such as discounted shopping

• 30 days’ holiday, with bank holidays on top

• A range of wellbeing initiatives and generous parental leave policies

Ready for a career where you can have a positive impact as you learn, grow and thrive? Apply today and find out more!

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks.  We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person. 

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.