The Head of Product Marketing at Talon.One will lead product marketing strategy, collaborating with teams to enhance product positioning, pricing, and competitive differentiation. Responsibilities include market research, product influence, pricing strategy, competitive analysis, and strategic enablement across internal teams, with a focus on driving business growth and success through effective communication and stakeholder partnerships.
ABOUT THE ROLE:
The Head of Product Marketing at Talon.One will lead the development and execution of our product marketing strategy. This role will collaborate with the go-to-market team to drive initiatives that enhance product positioning, pricing, packaging, and competitive differentiation. Additionally, the Head of Product Marketing will work closely with the product and sales teams to refine our understanding of the addressable market, ensuring our offerings meet customer needs and market demands. This position is pivotal in aligning our marketing efforts with business objectives to drive growth and market leadership.
ONCE YOU ARE HERE YOU WILL:
- Market Research & Analysis: Conduct customer, market, pricing, and competitive research to identify customer needs, market trends, and opportunities for growth
- Messaging & Positioning: Craft compelling stories to communicate our vision of redefining the category of Loyalty & Promotions and connect our product with technical, marketing, and C-suite audiences. Partner with the existing PMM team to develop and evolve Talon.One’s messaging, ensuring consistency across all channels and materials, especially for Sales, Success, and Product teams
- Product Influence: Collaborate closely with the Product team to influence the product roadmap by providing market insights and customer feedback. Ensure product development aligns with market demands and opportunities. This includes leading market sizing projects and white-space analysis to identify strategic business opportunities and make prioritization recommendations
- Pricing: Develop innovative, impactful pricing and packaging recommendations for new and existing products. Align the revenue organization behind these strategies, enabling field teams to leverage new pricing and programs
- Competitive Strategy: Become an expert in competitive research, defining areas of strength and differentiation for Talon.One. Build sales plays that enable business growth and customer success
- Go-to-Market Strategy: Leverage competitive insights to build and execute strategic sales plays in partnership with marketing and sales leaders. Develop and execute go-to-market strategies for new product launches, ensuring alignment with overall business objectives alongside the existing PMM team
- Strategic Enablement: Work with Marketing, Sales, and Customer Success teams to ensure internal teams are enabled and that content reaches the right audiences
- KPIs and Reporting: Establish key performance indicators (KPIs) to measure the success of pricing strategies and product initiatives. Regularly present work and recommendations to the executive team to drive consensus and action across executive stakeholders
WHAT WE NEED YOU TO BRING TO THE TABLE:
- 7+ years of experience in customer experience martech B2B SaaS product marketing and go-to-market (GTM) strategies (prior direct experience is required for this senior role)
- Experience in business consulting, product management, or marketing is a plus but not necessary
- Exceptional communication skills, with the ability to translate technical features into benefits for a wide audience
- Strong cross-functional relationship-building skills with stakeholders
- The ability to understand and identify market trends, competitor actions, and user needs across multiple segments
- Strong prioritization skills and the ability to juggle multiple projects at once
- A passion for creating customer value and solving problems
WHAT'S IN IT FOR YOU:
- Learning budget and LinkedIn Learning
- 30 vacation days
- Remote-work abroad up to 90 days
- In-house German language courses
- Discounted Urban Sports Club membership and BVG ticket
- Work-Dog-Balance, your best friend is more than welcome!
- Mental health support with Nilo.health
WHY YOU SHOULD WORK FOR US:
- The right attitude: modern methods and a diverse, creative workspace with an open and international culture
- Everyone for the product: Together we create a flexible, highly scalable product with state-of-the-art technologies. We can only succeed if everyone works as a team
- Healthy Growth: Growing our company means growing everyone in the team. We love to share knowledge and learn
- A great environment: Flexible and family-friendly environment, bright and easily accessible offices, modern software and hardware
- High flexibility degree: Prefer to work early or late at night? Do you have to pick up your children from kindergarten? Do you prefer working abroad? We believe in results and motivated employees
Do you want this job?
We’d love to hear from you! Apply directly via the form below.
Talon.One is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. We do not make employment decisions on the basis of race, color, religious belief, ethnic origin, nationality, sex, gender identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by company policy. As an employer we strive for a healthy and safe workplace and strictly prohibit harassment of any kind.
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