Yellow Card is the leading stablecoin payments infrastructure provider across Africa and emerging markets, now expanding into new B2B verticals and new regions. We are looking for a hands-on Growth Marketing Manager to own how we generate and convert B2B demand: running our paid channels efficiently, building and executing our account-based marketing motion against named target accounts, and standing up a repeatable outbound engine alongside sales. This is an individual-contributor role for an operator who is equally comfortable in an ad platform, a CRM, and a campaign plan. You will own the pipeline number for marketing-sourced demand and be measured on cost efficiency, not just volume. You will report directly to the CMO and work closely with sales and marketing operations.
What you will own
• Paid acquisition. Plan, run, and optimize paid search, paid social, and display/retargeting across our B2B channels. Continuously test, learn, and reallocate toward the channels and campaigns that produce qualified pipeline at the best cost per lead and return on spend.
• Account-based marketing (ABM). Own execution of our ABM program against named target accounts across new verticals (for example oil and gas, logistics, mining, FMCG, pharma, and textiles). Build target-account lists with sales, run coordinated multi-channel plays (ads, email, content, outbound), and drive toward marketing-qualified-lead (MQL) and pipeline goals.
• Outbound demand generation. Design and run an outbound motion in partnership with sales: sequencing, messaging, list-building, and the tooling behind it. Make outbound and ABM reinforce each other rather than run as separate tracks.
• Other B2B channels. Own and grow the supporting demand channels: lifecycle and nurture email, webinars and event follow-up, partner and referral-driven inbound, and landing-page and conversion optimization.
• Measurement and reporting. Own the funnel metrics end to end, in partnership with marketing operations: cost per lead, cost per MQL, conversion rates by stage and channel, and contribution to pipeline and revenue. Report clearly on what is working and what is not.
What success looks like
- First 90 days: audit current paid and channel performance, and improve cost per qualified lead across the existing mix.
- By the end of the first quarter: ABM program running against the target-account list with a clear MQL target and an operating cadence with sales.
- Ongoing: a repeatable, well-instrumented demand engine where every channel has a known cost-to-pipeline ratio and investment flows to the highest-returning plays.
What we are looking for
- Around 4 to 6 years in B2B demand generation, growth, or performance marketing, with direct hands-on ownership of paid channels (not just managing an agency).
- Track record of generating qualified pipeline through paid and owned channels, with a clear handle on cost per lead and return on spend.
- Practical experience running or building an ABM program against named accounts, including coordinating with sales on target lists and plays.
- Comfort with outbound: you understand sequencing, messaging, and the tools that power it, and can partner with sales to run it.
- Strong analytical instincts. Fluent in funnel metrics and able to make budget decisions from data. Comfortable in a CRM (Salesforce a plus) and reporting tools.
- Self-directed operator who can own a number and execute with minimal oversight in a fast-moving environment.
Nice to have
- Experience marketing to enterprise or mid-market accounts in finance, payments, fintech, or crypto/stablecoin.
- Familiarity with selling into Africa and other emerging markets, and/or new-vertical expansion.
- Hands-on with ABM and outbound tooling (for example LinkedIn Ads, Salesforce, and sales-engagement or intent platforms).
- Comfort using AI tools to scale a one-person function.
What We Offer
- Impactful and Purposeful Work: You will be helping to drive financial inclusion across Africa.
- Remote-First Flexibility: We embrace a fully remote work environment.
- Global & Diverse Team: You will have the opportunity to work with talented professionals from 25+ countries across the world, in a multicultural and collaborative environment.
- Learning & Development: Access to resources, support, and autonomy to grow professionally.
- Mental Health Support Services: Your mental well-being matters to us.
- Compensation & Benefits: We offer competitive compensation and meaningful health coverage, and all full-time employees are participants in our stock option plan.
Ready to Join Us?
Are you up for the challenge? Apply today and be part of shaping the future of FinTech. Let's innovate, disrupt, and lead together!
