Senior Director, Social Media (m/f/d)

About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
About the Role
This role is more than regional-it's cultural, strategic, and central to our global presence. As the Senior Director, Social Media, you will define and lead our social media vision across the region, shaping how our brands show up, engage audiences, and drive impact in Germany, Poland and beyond.
You'll act as the voice of the consumer in the region-guiding content, elevating storytelling, and fueling both community and commercial growth.
What You'll Do
Regional & Cross-Market Strategy

• Develop and execute a regional social media strategy aligned with brand and business goals.

• Serve as the cultural and social media authority for the German and Polish markets within global marketing conversations.

• Ensure local strategies are embedded in product launches, marketing activations, and brand campaigns.

• Partner with EMEA and global teams to connect with German and Polish speaking consumers more effectively.

• Promote social's strategic value internally and build alignment across regional stakeholders.

Content & Platform Leadership

• Oversee content and community presence across all major platforms (Instagram, TikTok, YouTube, LinkedIn, etc.).

• Adapt global campaigns to the local context and lead development of region-first initiatives.

• Identify and activate platform trends, creator partnerships, and influencer strategies with cultural relevance.

• Define best practices and content guidelines for Germany and Poland, ensuring brand consistency and innovation.

Measurement & Insights

• Set and monitor KPIs across markets, optimizing content and strategy for engagement, reach, and ROI.

• Use social listening and trend analysis to surface insights and influence broader brand and media strategy.

• Partner with analytics teams to track performance and contribute regional learnings to global dashboards.

Team & Collaboration

• Lead and grow in-house and agency social teams across Germany and Poland.

• Work cross-functionally with regional Marketing, PR, Media, Creative, and Sales to align and activate campaigns.

• Represent the region in global marketing and social media forums, advocating for culturally attuned strategies.

What You Bring

• 10+ years in social media, digital marketing, or content strategy with strong experience in Germany and Poland markets.

• Deep understanding of platform dynamics, regional consumer behavior, and local influencer ecosystems.

• Fluent in German and English; additional languages a strong plus.

• Experience operating in matrixed, international organizations.

• Strong leadership, storytelling, and communication skills with a consumer-centric mindset.

• Proven track record of developing culturally resonant content and high-impact social campaigns.

Our Culture
At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]