In the middle of the energy transition, businesses and governments are faced with significant challenges. But the pace and scale of change mean every decision is made under mounting pressure. Now, more than ever, companies need reliable data, analytics and actionable insight.
Wood Mackenzie is the leading global provider of data and analytics solutions for the renewables, energy and natural resources sectors.
Wood Mackenzie’s services include data, analytics, insight, events and consultancy. A trusted partner for over 50 years, Wood Mackenzie’s team has over 2,300 experts across more than 30 global locations who cover the entire supply chain.
Wood Mackenzie Values
- Inclusive – we succeed together
- Trusting – we choose to trust each other
- Customer committed – we put customers at the heart of our decisions
- Future Focused – we accelerate change
- Curious – we turn knowledge into action
Role Purpose
The Marketing Performance team at Wood Mackenzie are looking to recruit a Marketing Operations Manager to maximise the potential of our current technologies and enhance the effectiveness of our campaigns. They will be required to effectively support planning, execution, and development of multiple Marketing technology projects to achieve our ambitious targets, whilst supporting the onboarding of a new multi-touch attribution tool.
The successful candidate, who will report into the Director, Marketing Performance, will be required to lead and collaborate with a range of stakeholders to enhance our usage of automation via Pardot, whilst also effectively developing usage of our wider range of marketing technologies.
Main Responsibilities
- Developing usage of Pardot for automation and lead scoring, identifying the most effective changes that need to be made to enhance campaign effectiveness.
- Supporting the team in identifying and implementing new marketing technologies.
- Support and coach junior members of the team.
- Proactivity in developing processes, identifying trends with ad-hoc requests to build a roadmap for improvements to current usage of tech stack.
- Supporting the development of the Marketing performance roadmap, in particular helping to support the 2024-25 Martech roadmap towards multi-touch attribution.
- Enhance Asana analytics for team efficiencies and identifying opportunities for optimisation.
- Effectively communicate project plan updates with a range of stakeholders at varying seniority levels.
- Develop and maintain MarTech documentation.
- Aligning with privacy and procurement to ensure agreement for new processes and GDPR compliance.
- Supporting the development of AI initiatives within Marketing performance, in particular the adoption of Salesforce Einstein within Pardot.
About You
- Expert in using Pardot for automation and utilising lead scoring, ideally with Pardot certification.
- Proven experience working in a B2B marketing role.
- Strong knowledge of email automation.
- Experience of using a range of Marketing technology tools, with examples of new implementations.
- Experience of using Salesforce.
- Strong stakeholder and project management skills, with the ability to focus on the highest value tasks which will drive the biggest impact.
- Data driven with ability to present complex data into reports and deliver insights using analytics.
- Superb communication skills both written and verbal.
- Experience in managing and/or coaching more junior team members.
- Experience with onboarding and supporting RFP processes for new Marketing technologies.
- Strong commercial acumen, with the ability to understand the commercial impact of projects.
Equal Opportunities
We are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race, colour, religion, age, sex, national origin, disability or protected veteran status. You can find out more about your rights under the law at www.eeoc.gov
If you are applying for a role and have a physical or mental disability, we will support you with your application or through the hiring process.
Find out more at [email protected]
