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The Lifecycle Marketing Manager will design and optimize data-driven campaigns to enhance customer engagement and lifetime value, overseeing the entire customer journey from signup to retention.
About AirDNA
AirDNA is the global leader in short-term rental data. We help everyone from ambitious Airbnb hosts to the world’s biggest travel companies make smarter decisions. Whether it's buying a vacation rental, optimizing nightly rates, or outpacing the competition, we give operators the data they need to thrive.
Since launching from a garage in California, we’ve grown into a powerhouse tracking 10M+ listings across 120,000 markets. Our platform is trusted by users in 100+ countries and in 2024, we supercharged our mission by acquiring Uplisting, a powerful PMS helping hosts and operators manage, automate, and scale their business.
Our goal? Empower short-term rental professionals to build freedom, financial independence, and smarter businesses through powerful data and tools
The AirDNA team
We’re a curious, driven, and kind group of humans who genuinely love what we do. Our values - Happy, Hungry, Honest - guide how we show up for our customers and for each other. Want to see what that looks like in action? You’ll get a feel once you meet us.
We welcome applicants from all backgrounds and encourage you to apply even if you don’t check every box. Passion, potential, and perspective matter here.
The Lifecycle Marketing Manager (LMM) role at AirDNA:
The LMM will own the post-acquisition customer journey, from free signup through activation, conversion, retention, and reactivation. Your mission is to design and scale personalized, data-driven campaigns that drive engagement and maximize customer lifetime value. Partnering closely with Product, Data, and Customer Success, you’ll build scalable, automated lifecycle programs that convert our free user base into high-value customers.
Here's what you'll get to do:
- Map and manage the end-to-end lifecycle for free, trial, and paid users
- Build automated email, in-app, and push campaigns to drive activation and upgrades
- Design segment-specific journeys for researchers, hosts, and property managers
- Optimize conversion drivers with A/B testing and behavioral triggers
- Partner with Product & CS to align lifecycle messaging with the customer experience
- Launch win-back campaigns to re-engage churned users with personalized insights
- Continuously analyze user behavior and funnel performance to uncover opportunities
- Own lifecycle KPIs including activation, free-to-paid conversion, churn, and LTV
- Create dashboards and post-campaign reports to measure ROI and iterate
Here's what you'll need to be successful:
- 5+ years in lifecycle, CRM, or growth marketing - ideally in a B2C or prosumer SaaS
- 2+ years in lifecycle marketing for Product-led-growth (PLG) consumer technology
- Proven track record of boosting free-to-paid conversions and retention rates
- Deep experience with email marketing platforms, marketing automation tools, and customer data platforms; specifically HubSpot, Segment, Intercom and BI tools (GA4, Looker, Tableau, etc)
- Analytical mindset - able to translate data into actionable campaigns
- Comfortable running A/B tests and iterating quickly based on results
- Collaborative spirit - skilled at working cross-functionally with Product, Engineering, Data, and CS
- Excellent copywriting and messaging skills with an ability to tailor communication to different customer personas
Here's what you can expect from us:
- Salary range 35,000 - 42,000 EUR annually
- Indefinite contract
- 36 holidays per year
- Professional development budget: €1,000 annual Learning & Development budget to invest in your growth
- 150 EUR to spend with Cobee card available monthly for public transport, daycare, pension plan, restaurants and health insurance
- Health insurance with Sanitas (Vision + Dental included)
- Language lessons with Preply (French-Italian-Spanish)
- Individual growth plan to progress in the role
- Standard working hours from 11 am to 7 pm
- A fun and sunny office with big terraces
- Talented international team and a vibrant work environment
- 62 days to work from anywhere!
- Bottom-up management: we listen to your ideas and implement them
- Team building events
- Dog friendly office!
Hiring Process:
- First stage: Meet the People Team at AirDNA (Online-30min)
- Second stage: Meet the Hiring Manager (Online-45min)
- Third stage: Deep Dive with our SVP of Marketing & CX (Online-45min)
- Final stage: Case Study + Interview with the Marketing Team (Online - 60min)
- Post-offer / Pre-employment: Reference and employment verification check
- Ideal start date: October 2025
The AirDNA Team
We're a tight-knit group who care about empowering the next generation of shared economy entrepreneurs. Life is never boring here. We're risk takers. We care about each other and lend helping hands all day, every day.
At AirDNA, we believe that a diverse team is a key part of building a great company. If you want to work with us, we want to hear from you. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
AirDNA seeks to attract the best-qualified candidates who support the mission, vision and values of the company and those who respect and promote excellence through diversity. We are committed to providing equal employment opportunities (EEO) to all employees and applicants without regard to race, color, creed, religion, sex, age, national origin, citizenship, sexual orientation, gender identity and expression, physical or mental disability, marital, familial or parental status, genetic information, military status, veteran status or any other legally protected classification. The company complies with all applicable state and local laws governing nondiscrimination in employment and prohibits unlawful harassment based on any of the aforementioned protected classes at every location in which the company operates. This applies to all terms, conditions and privileges of employment including but not limited to: hiring, assessments, probation, placement, benefits, promotion, demotion, termination, layoff, recall, transfer, leave of absence, compensation, training and development, social and recreational programs, education assistance and retirement.
We are committed to making our application process and workplace accessible for individuals with disabilities. Upon request, AirDNA will reasonably accommodate applicants so they can participate in the application process unless doing so would create an undue hardship to AirDNA or a threat to these individuals, others in the workplace or the company as a whole. To request accommodation, please email [email protected]. Please allow for 24 hours to process your request.
By applying for the above position, you will confirm that you have reviewed and agreed to our Data Privacy Notice for Applicants.
Top Skills
Ga4
Hubspot
Intercom
Looker
Segment
Tableau
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