Manager, Lifecycle Marketing & Retention - EU/ UK

AG1 is looking for a Manager, Lifecycle Marketing & Retention - EU/ UK to join our growing European team. This role will report to the Senior Manager Lifecycle Marketing.

The ideal candidate will possess a strong background in customer retention and lifecycle marketing, with a proven ability to develop and execute campaigns that drive customer engagement and loyalty with a focus on customer rebill, churn and LTV metrics. You will be responsible for understanding our customers' needs, behaviors, and preferences and using this knowledge to create personalized and impactful marketing initiatives.

This role is 100% remote.

WHAT YOU’LL DO

Lifecycle Marketing:

• Design and implement customer lifecycle programs that enhance customer engagement at different stages (onboarding, growth, retention, and win-back) and across various channels (email, direct messaging, social media, direct mailing, inserts, real life…).
• Develop automated workflows and personalized communications based on customer behavior and preferences.
• Audit and optimize automated workflows for the highest customer satisfaction with the goal of increasing CLTV.
• Continuously optimize lifecycle campaigns through A/B testing and performance analysis.

Customer Experience Improvement:

• Partner with the MarTech team on marketing technology requirements that can assist with churn prevention and subscription re-activation.
• Collaborate with consumer insights to gather customer feedback through surveys, reviews, and other feedback mechanisms.
• Identify pain points in the customer journey and improve the overall customer experience.
• Implement loyalty programs and incentives to foster customer loyalty.

Customer Insights and Analytics:

• Analyze customer data to identify retention risks and opportunities.
• Monitor key retention metrics (e.g., churn rate, customer lifetime value, repeat purchase rate).
• Conduct regular analysis of customer data to understand behavior patterns and segment customers effectively.
• Generate insights and reports to inform marketing strategies and business decisions.

Reporting and Collaboration:

• Report weekly & monthly on lifecycle KPIs and in relevance to the quarterly/yearly business goals
• Work closely with cross-functional teams, including product, sales, DIT, supply chain, and customer service, to ensure a cohesive customer experience.
• Partner with the marketing team to create compelling content and messaging for acquisition and retention initiatives.
• Communicate effectively with stakeholders to report on lifecycle performance and project progress.

WHAT WE'RE LOOKING FOR: 

• A minimum of a Bachelor's Degree, ideally in a communication/psychology technology-related field.
• 5+ years of professional experience in customer retention, lifecycle marketing, or a related role, ideally in a remote/distributed setting.
• Experience with DTC subscription/recurring revenue businesses is strongly preferred.
• Strong Understanding of customer segmentation, targeting, and personalization techniques.
• Experience in implementing multi-channel campaigns using a variety of media beyond email, including WhatsApp, SMS, direct mail, flyers, and more.
• Ability to work independently and as part of a team.
• Decisiveness and proactiveness: You understand that we need to move quickly, and that starts with making decisions, owning them, and iterating when necessary.
• Proficiency in marketing automation and CRM tools ( e.g., Klaviyo, or others),
• Proficiency in data analysis tools (e.g., Excel, SQL, Google Analytics).
• Entrepreneurial in spirit, thrives in a fast-paced environment

SKILLS:

• Analytical: Strong analytical skills with the ability to interpret data and derive actionable insights.
• Customer Segmentation & Personalization: Expertise in targeting and personalization techniques.
• CRM & Data Tools: Familiarity with CRM systems, and data analysis tools (e.g., Excel,,Tableau, PowerBI, Google Analytics).
• Digital Marketing: Proficiency in marketing automation platforms (e.g., Salesforce Marketing Cloud, Klaviyo).
• Communication & Collaboration: Excellent communication, attention to detail, and teamwork abilities.
• Language: Fluent German is an advantage.
• Project Management: Strong project management skills.

WHAT’S IN IT FOR YOU?

• Competitive compensation and performance-based incentive plans.
•  A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one.
• A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
• A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
• A high-growth, dynamic environment with opportunities for your direct impact to be felt.
• Paid holidays, company-wide mental health days, and unlimited PTO (based on your country of residence)
• In-person team meetups for optimal collaboration, team building and accelerating productivity.
• A work environment and culture that is based on high performance, productivity and continuous improvement. 
• The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
• Access to AG1 products and branded swag. 
• Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members. 
• All other benefits and insurances as required by law, based on your specific country of residence.

AG1 is dedicated to providing equitable and competitive compensation & benefits packages. For this particular role, the base salary range is €54,900- €76,500, and will ultimately be decided at the offer stage, based on an individual candidate’s level of skills and experience aligned with the needs of this role. Base salary is one component of total compensation for this position. We provide a competitive mix of base salary, performance bonus, and stock option allocation for eligible roles.

AG1 is an Equal Opportunity Employer. We are committed to inspiring fulfilling lives, starting with a focus on health and we believe this starts in the workplace. We do this by providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where all team members can thrive, feel a sense of belonging, and make a difference in the world together. We do not discriminate based on age, race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, veteran status, disability, or any other status protected by law. We are an equal opportunity employer.
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