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Career-defining. Life-changing.
At iRhythm, you’ll have the opportunity to grow your skills and your career while impacting the lives of people around the world. iRhythm is shaping a future where everyone, everywhere can access the best possible cardiac health solutions. Every day, we collaborate, create, and constantly reimagine what’s possible. We think big and move fast, driven by our commitment to put patients first and improve lives. We need builders like you. Curious and innovative problem solvers looking for the chance to meaningfully shape the future of cardiac health, our company, and your career
About This Role:
We are seeking a highly motivated and experienced Marketing Communications Manager to join our European team.
This is a unique opportunity to shape the International Marketing Organisation and support the adoption of the Zio ® service in five markets: the United Kingdom, Switzerland, Austria, Netherlands, and Spain.
We are a small team of likeminded people, with extensive experience in driving adoption of medical technology innovations to markets globally. Our work environment is fast-paced and collaborative. Most of all, we are passionate about improving the quality of healthcare delivery as well as the patient experience.
Please note: To be considered for this role, applicants must currently reside in the UK or Switzerland.
Responsibilities:
The Marketing Communications (MarCom) Manager is responsible for creating Integrated communications strategies to support product launches, brand awareness, and market positioning.
They will leverage a combination of communications channels and tools to deliver consistent, compelling, and compliant key messaging. The role overlooks both external and internal communications.
Strategic Planning: Create a Marketing Communications strategy and plans that align with business goals, and marketing strategy to support the sales objectives.
Sales materials: Partner with Marketing and Sales organizations to strategically identify, develop, and deliver sales materials to equip the field force with effective tools to engage customers. Includes working with agency to translate materials in all required languages.
Brand Positioning: Collaborate with Global Marketing to ensure product messaging is consistent across regions, resonates with diverse audiences, and reflects the organization's overall brand positioning.
Awareness Campaigns: Lead the development and execution of multi-channel campaigns to drive awareness, lead generation, and customer engagement.
Product Launches: Support go-to-market strategies for new product introductions, including communication plans, messaging frameworks, and launch collateral.
Digital Marketing: Collaborate with digital teams to optimize online presence (SEO, SEM, website, social media) and monitor analytics to improve performance, implement website content update.
Tradeshows: Orchestrate congress strategy and presence including messaging, materials, symposia, pre-and post-event campaigns. Works closely together with Events Coordinator.
Public Relations: Works closely together with PR agency to define strategy, monitor and track implementation.
Legal and Regulatory Internal Review: Ensure all materials comply with applicable medical, legal, and regulatory requirement.
About you:
Required:
Bachelor’s degree in marketing, Communications, Journalism, Public Relations, Life Sciences, Biomedical Engineering, or a related field.
5 - 8+ years of work experience in marketing communications, ideally within the medical device, diagnostics, digital health, or pharma industry.
Experience working in highly regulated markets
Must have ability to drive communications strategies, work cross-functionally and influence stakeholders
Strong Presentation and Project Management skills
Ability to travel up to 30% including internationally
Desirable:
Advanced degree (such as MBA) with 3+ years of work experience in marketing, strategy, business
Experience in Cardiology
Ability to create and sustain relationship with a broad set of stakeholders, Marketing, Clinical, R&D, Health Economics, and Sales
Ability to manage agency and vendor relationships.
#LI-LM-1 #LI-Remote
Location:
Remote - SwitzerlandAs a part of our core values, we ensure an inclusive workforce. We welcome and celebrate people of all backgrounds, experiences, skills, and perspectives. iRhythm Technologies, Inc. is an Equal Opportunity Employer. We will consider for employment all qualified applicants with arrest and conviction records in accordance with all applicable laws.
iRhythm provides reasonable accommodations for qualified individuals with disabilities in job application procedures, including those who may have any difficulty using our online system. If you need such an accommodation, you may contact us at [email protected]
About iRhythm Technologies
iRhythm is a leading digital healthcare company that creates trusted solutions that detect, predict, and prevent disease. Combining wearable biosensors and cloud-based data analytics with powerful proprietary algorithms, iRhythm distills data from millions of heartbeats into clinically actionable information. Through a relentless focus on patient care, iRhythm’s vision is to deliver better data, better insights, and better health for all.
Make iRhythm your path forward. Zio, the heart monitor that changed the game.
There have been instances where individuals not associated with iRhythm have impersonated iRhythm employees pretending to be involved in the iRhythm recruiting process, or created postings for positions that do not exist. Please note that all open positions will always be shown here on the iRhythm Careers page, and all communications regarding the application, interview and hiring process will come from a @irhythmtech.com email address. Please check any communications to be sure they come directly from @irhythmtech.com email address. If you believe you have been the victim of an imposter or want to confirm that the person you are communicating with is legitimate, please contact [email protected]. Written offers of employment will be extended in a formal offer letter from an @irhythmtech.com email address ONLY.
For more information, see https://www.ftc.gov/business-guidance/blog/2023/01/taking-ploy-out-employment-scams and https://www.ic3.gov/Media/Y2020/PSA200121
