The Marketing Consultant will manage marketing activities across Africa, implement strategies, drive engagement, analyze data, and collaborate with sales to optimize performance.
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What We'll Bring:
We are seeking a passionate, innovative mid-weight marketer to improve our company's marketing execution and implementation, maintaining regional competitiveness, and increasing success. This role requires comfort working across multiple regions/countries.What You'll Bring:
Responsibilities Include:
- Manage marketing activities and provide support across the Africa region and vertical product teams.
- Implement marketing and brand strategies, operational plans, and targets.
- Drive sales and engagement with innovative ideas and thought leadership.
- Ensure approval for all content relating to the organization's reputation.
- Develop marketing campaigns, analyse data, and optimize performance.
- Close alignment and collaboration with sales team to ensure successful execution and support of marketing campaigns.
Project Management:
- Use marketing systems to manage projects and obtain necessary approvals.
- Liaise with business units to understand customer needs and campaign goals.
- Develop and manage multiple projects from conception to completion.
- Monitor campaign success, take corrective action, and advise the organization accordingly.
- Guide change management initiatives and communication requirements.
Stakeholder and Vendor Management:
- Interface with senior business colleagues to contribute to brand and marketing activities.
- Research trends and make recommendations for customization.
- Build and maintain vendor and supplier relationships.
Social Media and Events:
- Develop highly targeted social media calendar – anchored by themes and key in region insights.
- Brief in and ensure implementation of social media campaigns. content calendar.
- Use Sprinklr to monitor campaign success and optimise.
- Develop plans and execute on customer events and create event follow-up plans.
Competencies:
- Convert technical information to audience-appropriate communication.
- Influence, persuade, negotiate, and present ideas effectively.
- Question processes, strategy, and outputs.
- Manage multiple projects and make strategic decisions.
- Build trusted partnerships and solve complex problems.
Attributes:
- Empathetic, diplomatic, people-focused, and a team player.
- Resilient, adaptable, driven, and confident.
- Creative, innovative, and detail-oriented.
Impact You'll Make:
- Bachelor’s degree or advanced diploma in marketing.
- Minimum 5 years’ experience in B2B marketing.
- Knowledge of key marketing disciplines, including digital marketing and B2B strategies.
- Experience in strategic marketing planning, lead generation, and thought leadership.
- Proficiency in CRM systems, preferably SalesForce.
- Experience working across African markets.
TransUnion Job Title
Consultant, MarketingTop Skills
Salesforce
Sprinklr
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