Manage and improve the marketing database to enable precise audience segmentation and campaign targeting. Build and maintain audience segments, gather marketer requirements, collaborate with marketing and data teams, ensure data quality and GDPR compliance, process incoming lead data, and provide training and support to marketing stakeholders to maximize database utilization and campaign performance.
JOB TITLE Marketing Data Operations Analyst
LOCATION US, East Coast
CONTRACT 6-month contract, with extension opportunities
ABOUT ALGOMARKETING
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Algomarketing are experts at delivering programs and resourcing for strategic roles within Marketing teams. We are a global team of Marketing experts, spanning 30 countries across Asia Pacific, the Americas, Africa, and Europe. Highly experienced in enterprise B2B Marketing, and specialized in technology and SaaS.
Our team works collaboratively, with experience from the world's largest and most ambitious brands, including Google, Stripe, Workday, Worldpay, Accenture, ACI Worldwide, GSK, and Allianz.
We empower Marketers through Algorithmic Marketing, a data-driven approach that delivers deeper insights, faster execution, and streamlined operations.
Visit our website to read more about us.
ABOUT THE ROLE
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The Marketing Data Operations Team covers the management and maintenance of the infrastructure that provides the Marketing Database for the organization. This also involves the processes and procedures used to collect, ingest, process, store, analyse and distribute data effectively and efficiently for Enterprise Marketing.
Reporting into the Senior Manager, Marketing Data Operations, the role of the Marketing Data Operations Analyst leverages data to drive effective marketing campaigns through segmentation, audience creation and database management. The Marketing Data Operations Analyst plays a critical role in collaborating with marketing teams to understand priorities and ensures alignment between data strategies and regional objectives. This role manages and enhances the marketing database's integrity, develops targeted audience segments, and creates innovative segmentation strategies for email campaigns.
RESPONSIBILITIES —
- Apply best practices to uphold high standards of data quality, facilitating precise audience segmentation, reporting and analysis.
- Leading the continuous efforts to look for ways to improve data quality within the database to maximise marketable audiences and database utilisation.
- Create, manage and develop audiences and segmentation models for improved audience targeting.
- Gathering marketer requirements to build effective audience lists for marketing campaigns.
- Leading the charge to proactively create and maintain communication with the marketing team to define audience criteria, ensuring alignment with regional priorities and effective segmentation.
- Drive collaboration with marketers to create and test new audience segments, presenting ideas and solutions to enhance database performance and drive engagement.
- Provide ongoing sessions with the marketing team to help improve understanding and best utilisation of Zooms marketing database.
- Owning the responsibility to ensure compliance with privacy laws (e.g. GDPR) and internal opt-in requirements for both new data and data stored in the database.
- Collaborating with the Data Operations Team, as well as our wider Marketing Ops and cross-functional IT and Data Teams to ensure that the marketing database in our Data Warehouse platform remains up-to-date and aligned with organizational needs.
- Support in the processing and management of incoming lead data, ensuring the accurate classification of data.
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- Ideally has a Bachelor's degree in a technology or computer science-related subject.
- 5+ years of related experience working with large-scale databases that focus on both B2C/B2B data.
- Very strong knowledge of marketing data, tools, and technologies, including CRM systems, CDP/SCV, marketing automation platforms, data warehouses, and dashboard/reporting tools.
- Very strong expertise in data analysis, reporting, and strong proficiency in SQL or equivalent.
- Very strong attention to detail and analytical mindset, with an ability to turn data into actionable insights.
- Excellent communication skills to collaborate with cross-functional teams and key stakeholders, with an ability to explain complex technical concepts to non-technical stakeholders.
- Problem-solving mindset with attention to detail, and can work independently and take initiative.
Key Responsibilities
RESPONSIBILITIES
—
- Apply best practices to uphold high standards of data quality, facilitating precise audience segmentation, reporting and analysis.
- Leading the continuous efforts to look for ways to improve data quality within the database to maximise marketable audiences and database utilisation.
- Create, manage and develop audiences and segmentation models for improved audience targeting.
- Gathering marketer requirements to build effective audience lists for marketing campaigns.
- Leading the charge to proactively create and maintain communication with the marketing team to define audience criteria, ensuring alignment with regional priorities and effective segmentation.
- Drive collaboration with marketers to create and test new audience segments, presenting ideas and solutions to enhance database performance and drive engagement.
- Provide ongoing sessions with the marketing team to help improve understanding and best utilisation of Zooms marketing database.
- Owning the responsibility to ensure compliance with privacy laws (e.g. GDPR) and internal opt-in requirements for both new data and data stored in the database.
- Collaborating with the Data Operations Team, as well as our wider Marketing Ops and cross-functional IT and Data Teams to ensure that the marketing database in our Data Warehouse platform remains up-to-date and aligned with organizational needs.
- Support in the processing and management of incoming lead data, ensuring the accurate classification of data.
About
Join Algomarketing: Empowering Marketers and Sales through InnovationAt Algomarketing, we revolutionize industry standards by propelling world-leading brands to new heights with rapid insights, accelerated executions, and seamless operations. Our team leverages cutting-edge technologies like machine learning, natural language processing, and robotic process automation to transform marketing and sales landscapes.We are a global marketing & sales operations and technology consultancy with a presence in 27 countries across 6 continents. Our diverse team of 100+ marketing and MarTech experts collaborates to deliver impactful, data-driven solutions.Join us to be part of an innovative, dynamic environment where your skills will help drive the future of marketing. Experience professional growth and make a global impact with Algomarketing.Learn more about our services through our customer success stories, where we've brought the concept of Algorithmic Marketing to life. Visit our website to read more.
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