Account Based Marketing (ABM) Intern (3 months - Fall 2026))

Location: London, UK
About the Team
The Marketing team at Cloudflare is at the forefront of sharing our mission to help build a better internet. We are a dynamic and fast-paced team dedicated to showcasing Cloudflare's innovative products and solutions to a global audience. Through strategic campaigns, engaging events, and compelling content, we drive awareness, generate demand, and support our company's rapid growth. As an intern, you'll gain hands-on experience leveraging cutting-edge marketing strategies and technologies to directly impact our success.
About the Role
As an Account-Based Marketing (ABM) Intern, you will play a crucial role in scaling Cloudflare's targeted marketing initiatives to our highest-value prospects. This is an exciting opportunity to sit at the intersection of marketing, sales, and technology. You will help us modernize our approach by exploring AI adoption and developing new processes and tools to automate elements of our ABM program. From executing highly personalized campaigns to identifying productivity hacks, your work will directly support our ABM efforts and help deliver impactful, tailored experiences to our key accounts.
Responsibilities

• Scale ABM Initiatives: Assist in the planning and execution of targeted 1:1 and 1:few ABM campaigns, helping the team expand the program to a wider list of strategic accounts.
• Drive AI & Automation: Research, test, and help implement AI tools and automated workflows to increase team productivity, streamline asset creation, and personalize outreach at scale.
• Cross-Functional Collaboration: Partner with the broader marketing, design, and sales teams to coordinate the readiness of tailored marketing assets, such as account-specific landing pages, customized email sequences, and personalized digital ads.
• Data & Engagement Tracking: Help manage and track account engagement and leads generated from targeted campaigns, ensuring data accuracy in our CRM and timely follow-ups from the sales team.
• Performance Analysis: Contribute to account engagement & development by gathering data, analyzing account progression, and providing insights on how to continually optimize ABM efforts.
• Process Improvement: Actively participate in team meetings and bring a fresh perspective, contributing innovative ideas for improving our marketing processes and overall campaign effectiveness.

Skills & Qualifications

• Currently pursuing a Bachelor's degree in Marketing, Communications, Business, Technology, or a related field.
• Available for a full-time 12-week internship, working from our London office 3-5 days a week during the fall (Sept-Dec).
• Strong organizational skills with a keen eye for detail and the ability to manage multiple targeted campaigns simultaneously.
• Excellent written and verbal communication skills, with an understanding of account based marketing strategies.
• A strong interest in marketing technology, AI adoption, and process automation.
• Proactive attitude with a desire to learn, experiment, and contribute in a fast-paced environment.
• Ability to collaborate effectively within a team and with cross-functional partners, particularly Sales.
• Proficiency with standard office productivity tools (e.g., Google Workspace, Microsoft Office).

Bonus Points

• Previous experience (academic or professional) with B2B marketing, lead generation, or Account-Based Marketing.
• Familiarity with generative AI tools (e.g., Gemini, ChatGPT, Jasper) and how they can be applied to marketing.
• Understanding of lead tracking, CRM systems (like Salesforce), or marketing automation platforms (like Marketo).