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StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game, and digital out-of-home ads. We empower hundreds of digitally-focused companies to deliver outcomes and exceptional campaign performance everyday. StackAdapt was founded with a vision to be more than an advertising platform, it’s a hub of innovation, imagination and creativity.
StackAdapt is looking for a talented Marketing Manager, EMEA, to join our dynamic and expanding Marketing team. If you're fluent in German and passionate about the AdTech industry and Business-to-Business (B2B) software solutions, this could be your perfect opportunity. We're seeking someone who excels at creating compelling content with a focus on driving marketing performance and delivering real business impact. If you thrive on crafting insightful and engaging reads that move the needle for marketing campaigns, we'd love to hear from you!
Reporting to the Director of Marketing in EMEA, you will be responsible for building and executing our content marketing strategy to help drive the continued growth of StackAdapt.
StackAdapt is a Remote First company; we are open to candidates located anywhere in the UK for this position
What you'll be doing:
- Prioritise, localise, and set up KPIs for our existing content to support and ramp up our regional expansion and go-to-market strategy effectively in the UK, Germany, France, Spain, and UAE.
- Ramp up country-level narratives in the EMEA region, identifying, coordinating and aligning with all key stakeholders.
- Ensuring seamless collaboration and strategic consistency across markets. Your ability to communicate effectively with multiple teams will be critical in driving alignment and delivering impactful, localised messaging that resonates with each audience.
- Brief and help deliver high-quality sponsored content initiatives with key EMEA publications, media and industry bodies within the programmatic industry.
- Contribute to and execute a comprehensive content plan across various formats including guides, ebooks, blogs and more.
- Be on top of local industry trends, and events and become a research guru to develop your content themes, thought leadership and stories that will resonate with buyers in each market.
- Partner with local and global teams (EMEA revenue, product, digital or event marketing teams) to align the editorial calendar with upcoming marketing campaigns and amplify content to the right audiences and with the right local narratives.
- Help to establish StackAdapt as a go-to resource for the most engaging and innovative programmatic content.
- Partner with the events team to lead and host regional events and to drive engagement with clients and potential clients.
- Work closely with the design team to present content in appealing, intuitive ways for a variety of audiences.
What you’ll bring to the table:
- An academic or professional background in journalism, creative writing or communications.
- Proven experience in content marketing with a portfolio showcasing short and long-form content pieces.
- Huge bonus if you’ve written about adtech or martech solutions!
- Exceptional writing skills with demonstrated ability to craft content that drives awareness, education and conversation of prospects, customers and the industry.
- Ability to excel in creative problem-solving and execution and have found new and innovative ways to elevate brands and thought leadership through written content.
- Can speak to prior success in crafting content that supports lead generation and thought leadership.
- Proven ability to communicate effectively and implement content with the right decision-makers and multiple stakeholders across local markets.
- Excel in engaging clients and prospects effectively at events, taking charge on-site to ensure seamless execution and impactful regional engagements.
- This role requires professional fluency in English and German, including the ability to write and communicate effectively for native-speaking audiences.
Stackadapters enjoy:
- Competitive salary
- Private Medical Insurance cover
- Auto-enrolment into the company pension scheme
- Work from home reimbursements
- Coverage and support of personal development initiatives (conferences, courses, etc)
- An awesome parental leave policy
- A friendly, welcoming, and supportive culture
- Our social and team events (virtually!)
- Take part in our walk and wander policy and work anywhere in the world
StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.
About StackAdapt
We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded:
Ad Age Best Places to Work 2024
G2 Top Software and Top Marketing and Advertising Product for 2024
Campaign’s Best Places to Work 2023 for the UK
2024 Best Workplaces for Women and in Canada by Great Place to Work®
#1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising
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