Wood Mackenzie is the global data and analytics business for the renewables, energy, and natural resources industries. Enhanced by technology. Enriched by human intelligence. In an ever-changing world, companies and governments need reliable and actionable insight to lead the transition to a sustainable future. That’s why we cover the entire supply chain with unparalleled breadth and depth, backed by over 50 years’ experience. Our team of over 2,400 experts, operating across 30 global locations, are enabling customers’ decisions through real-time analytics, consultancy, events and thought leadership. Together, we deliver the insight they need to separate risk from opportunity and make confident decisions when it matters most.
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Wood Mackenzie Values
- Inclusive – we succeed together
- Trusting – we choose to trust each other
- Customer committed – we put customers at the heart of our decisions
- Future Focused – we accelerate change
- Curious – we turn knowledge into action
Role Purpose
The Marketing Manager is responsible for the global marketing campaign strategy for our Gas & LNG sub-segment. They will plan, implement, and evolve the marketing campaign strategy using performance data and insight to make continuous improvements and drive business growth.
To be successful in this role, you will enjoy working as part of a team, taking the lead and driving results from your campaigns. You must be comfortable following processes but also working in ambiguity and in a changing environment. We are looking for someone with solid experience in B2B marketing who’s looking for their next challenge and opportunity to drive impact.
The Marketing Manager reports to the Marketing Director, Commodities, and will collaborate closely with the global marketing team to achieve goals.
Main Responsibilities
- Develop and implement a marketing strategy to drive growth and achieve revenue targets, utilising customer and market insights to inform decision making
- Plan and execute marketing campaigns and tactics in line with the strategy, utilising the full marketing channel mix and martech stack
- Continuously analyse and evaluate marketing campaigns to improve performance and deliver on KPIs
- Act as the conduit to other Marketing functions such as events, product marketing, digital & content, and regional marketing to ensure global alignment on business priorities
- Manage a budget and deliver on ROI
- Effectively manage stakeholder relationships across sales, product, research and consulting, providing regular performance updates
- Work collaboratively with the global marketing team to maximise reach and performance of campaign activity and to share best practices
Experience, Knowledge & Behaviours
- Previous experience in a B2B marketing manager role, and relevant Bachelor’s degree or equivalent experience
- Experienced martech user (ideally you will have solid experience using Salesforce and Pardot)
- Sound knowledge of digital marketing practices and channels such as Google Analytics, SEO, PPC and social media
- In depth knowledge of marketing performance metrics and excellent ability to interpret trends and insights to drive decision making
- Excels at problem solving and approaching issues in multiple ways
- Strong communication skills – proven ability to influence
- Able to build and maintain effective relationships
- Performs well managing multiple priorities and working in a matrixed environment
- Strong customer focus, both internal and external
- Knowledge of the energy, renewables & commodity markets is an advantage
Equal Opportunities
We are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race, colour, religion, age, sex, national origin, disability or protected veteran status. You can find out more about your rights under the law at www.eeoc.gov
If you are applying for a role and have a physical or mental disability, we will support you with your application or through the hiring process.
