The Marketing Coordinator is responsible for implementing integrated marketing campaigns for Claire’s brick and mortar and off-site partners that align with the company's overall business strategy. This role involves collaborating with cross-functional teams to ensure cohesive and effective marketing efforts across various channels, with a primary focus on in-store signage for brick and mortar along with CPG locations.
The role can be offered on a hybrid basis from our European HQ in Erdington, Birmingham.
Key Responsibilities:
Promotional Campaign Support:
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Assist in the planning and leading the execution of promotional marketing campaigns focusing on in-store signage & promotions.
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Coordinate with internal teams and external vendors to ensure prompt and effective execution of promotional signage activities.
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Ensure all promotional content is consistent with brand guidelines and campaign objectives.
Cross-Functional Coordination:
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Work closely with store planning, store operations, CPG Partners and creative teams to ensure campaign consistency and effectiveness.
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Coordinate with CPG, external agencies and vendors as needed to execute marketing activities.
Data Tracking and Analysis:
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Track and analyse the performance of promotional campaigns using various analytics tools and platforms.
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Prepare reports on campaign effectiveness, providing insights and recommendations for optimization.
Vendor and Partner Coordination:
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Coordinate with internal and external vendors and partners to manage the production and delivery of promotional materials.
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Ensure that all vendor activities and deliverables meet quality standards and deadlines.
Process Improvement:
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Identify opportunities to enhance promotional processes and workflows.
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Contribute to the development and implementation of best practices for promotional marketing.
Qualifications:
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Education: Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
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Experience: 3+ years of experience in marketing or promotional roles, with exposure to multi-channel campaigns.
Skills & Experience:
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Basic understanding of marketing principles and promotional strategies.
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Proficiency with marketing tools and platforms, including Asana
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Strong organizational and project management skills.
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Excellent written and verbal communication skills.
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Ability to analyse data and generate actionable insights.
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Experience with MicroSoft Suite, Google Docs, Dropbox
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Experience in managing promotional events and activities.
Personal Attributes:
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Detail-oriented with strong problem-solving skills.
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Strong communication skills.
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Proactive and able to work independently as well as part of a team.
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Adaptable and able to thrive in a fast-paced, dynamic environment.
Claire's is an equal opportunity employer committed to diversity, equity and inclusion and we encourage applications from members of all underrepresented groups, including those with disabilities. We will accommodate applicants' needs, upon request, throughout all stages of the recruitment process. Please inform us of the accommodation(s) that you may require.
Top Skills
What We Do
For more than 60 years, Claire’s has opened the door to self-discovery for people of all ages. We’re dedicated to encouraging this through each experience and product discovery. As a global brand powerhouse for self-expression, we’re passionate about our purpose and our people.
Trusted by consumers around the world, our Claire’s and Icing brands deliver immersive experiences through more than 2,300 company-operated Claire’s and Icing stores in North America and Europe, more than 300 Claire’s franchise stores primarily in the Middle East and South Africa, and over thousands of concessions globally across our trusted retail partners.
Behind each consumer experience, is a team of truly inspirational people who show up as they are and encourage others to do the same every day. Supporting our team members as they grow, change and reinvent themselves is how we get stronger and more innovative as an organization, creating an inclusive and diverse culture that inspires us all to dream and achieve.
Learn more about us and our company values @Claire'sValues
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