Align Technology
Marketing Specialist D-A-CH (Deutschland, Österreich, Schweiz)
Be an Early Applicant
Support planning, coordinating, and executing integrated marketing campaigns and product launches for the DACH dental market. Create marketing materials and digital content, analyze campaign performance, support events and budgets, ensure brand consistency, perform practice visits, and adapt materials for local needs while working with sales, agencies, and regional teams.
Marketing Specialist DACH (Deutschland, Österreich, Schweiz)
Vollzeit, Standort Köln
Als Marketing Specialist DACH unterstützt Du die Entwicklung und Umsetzung unserer Marketingstrategie für den Orthodontie- und GP‑Kanal (Zahnärzte). Du koordinierst Programme, die die Kundenbindung ausbauen, neue Innovationen erfolgreich einführen und den Vertrieb in seiner täglichen Arbeit unterstützen. In dieser Rolle bist du das operative Rückgrat wichtiger Marketingprojekte und arbeitest eng mit lokalen und regionalen Teams, funktionsübergreifenden Stakeholdern, dem Vertrieb sowie externen Agenturen zusammen.
Key Responsibilities
🎯 Deine Aufgaben
· Unterstützung bei der Planung, Koordination und Umsetzung integrierter Marketingkampagnen
· Koordination von Produktlaunches, Promotions und Kommunikationsmaßnahmen
· Erstellung und Aufbereitung von Marketingmaterialien, Präsentationen und digitalem Content
· Analyse der Projekt- und Kampagnenperformance sowie Vorbereitung von Reports mit klaren, umsetzbaren Insights
· Hands-on Unterstützung bei Marketinginitiativen und der Vorbereitung von Events
· Sicherstellung der Markenkonsistenz über alle Marketingkanäle hinweg
· Aufbau eines tiefen Kundenverständnisses für den DACH‑Markt
· Anpassung und Weiterentwicklung von Marketingmaterialien an lokale Anforderungen
· Durchführung von Praxisbesuchen, um Chancen, Bedürfnisse und Kundenerwartungen zu identifizieren
· Effiziente Unterstützung beim Management von Budgets und Ressourcen
Skills, Knowledge & Expertise
🧩 Was du mitbringst
Wir suchen eine engagierte Marketing-Persönlichkeit mit ausgeprägten Fähigkeiten in der Projektkoordination und -umsetzung, die gerne in einem schnelllebigen, teamorientierten Umfeld arbeitet.
- 12–18+ Monate Erfahrung im Marketing, idealerweise im B2B-, Healthcare-, Medical-Devices- oder Dentalbereich
- Nachweisbare Erfahrung in der eigenständigen Umsetzung von Kampagnen
- Erfahrung in der Zusammenarbeit mit kommerziellen Teams
- Exzellente Kommunikations- und Präsentationsfähigkeiten
- Deutsch auf muttersprachlichem Niveau und sehr gute Englischkenntnisse
Von Vorteil
- Kenntnisse im Social Media Marketing
- Erfahrung im Einsatz von KI im Business-Kontext
Rahmenbedingungen
- Vollzeitstelle
- Arbeitsort: Köln, Deutschland
About
Your growth and well-being:At Align, every smile matters. We’re committed to helping you thrive by supporting the health, growth, and well-being of our team members through a variety of tools and programs. While specific offerings may vary by location and role, Align employees can typically expect:Health and well-being programs to keep you thriving in both body and mind.Employee-exclusive discounts on Invisalign products.Learning opportunities through online learning resources and support for your individual development plans.Inclusive, global workplace that fosters collaboration, recognition and belonging.Country and/or role specific details will be shared with you by your recruiter during the interview process. Discover Align:We are a global community of game-changers and smart team players, united by our belief in the power of a smile. Our dynamic team of exceptional employees is dedicated to transforming the industry and creating extraordinary outcomes every day.Align’s core values of agility, customer, and accountability are more than words to work by, they are words we live by. The actions we take every day speak to who we are as a company and our focus on being truly impactful. We celebrate our differences, and the many ways we support one another— ultimately creating a more inclusive organization and world as we continue transforming smiles and changing lives.We foster a culture where thinking differently and seeking new experiences are not just encouraged but celebrated. With the Align Mindset, we empower each other, ensuring every voice is heard and valued in an inclusive environment that inspires creativity and collaboration.At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time. As part of our commitment to innovation, Align Technology includes exocad and Cubicure, companies that enhance our offerings and extend our impact to industry transformation.Eager to learn how we embrace our global differences and nurture employee well-being? Explore Align's culture here!Want to discover more about exocad and Cubicure? Click on their names for additional information.
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