Marketing Specialist UKI

Genesys empowers more than 8,000 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for customers and employees. Through Genesys Cloud, the #1 AI-powered experience orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experiences at scale. As the trusted, all-in-one platform born in the cloud, Genesys Cloud accelerates growth for organizations by enabling them to differentiate with the right customer experience at the right time.

We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

Reporting to the UKI Senior Regional Marketing Director, Genesys is looking to hire a Marketing Specialist for the UK&I region. The position is created to support the regional marketing and Genesys sales teams with the planning and execution of marketing activities that will further drive pipeline as well as build the Genesys brand across enterprises, channel partners and ecosystem partners.

Responsibilities include:

• End-to-end campaign management across multiple channels (traditional and digital)
• Plan and execute full-funnel campaigns to build pipelines within identified target accounts/industries.
• Define ideal customer profiles and develop creative, innovative, and engaging messaging.
• Manage campaign launch and timeline, ROI, and data-driven improvements through optimisation.
• Define and track campaign metrics to ensure business impact measured pipeline (sourced/influenced), data accuracy and engagement scoring.
• Supporting Genesys events, trade shows, industry conferences and external speaking opportunities for enterprise markets.
• Budget Management
• Manage and create Social media, Paid Media schedules, Email / Nurture Cadence
• Work with cross functional groups in Sales, Customer Success, PR, Customer Advocacy, Partners on a project basis.

This person will regularly interface with the following people:

• UKI Senior Regional Marketing Director, Customer Success, Partner Managers and EMEA marketing teams
• Regional sales management.

Experience & Skills Required:

• At least 1-2 years’ experience ideally in an IT industry
• Experience in Demand Generation activities driven by KPIs and pipeline growth
• Creative knowledge on design tools such as Adobe, Creatopy, Video editing software
• Use of Salesforce or similar CRM tool plus KPI Reporting such as Tableau
• Good personal communication and presentation skills are essential
• Experience working in CCAS or SaaS market would be desirable but not essential.

Profile:

The candidate will be educated to degree level with strong commercial and presentation skills. They will be a self-starter, highly motivated with a positive attitude and a good communicator. The ability to prioritise activities in support of marketing and sales objectives is essential

Minimum of one day a week in the London, United Kingdom office. Some international travel may be required but this is mostly a UK and Ireland based role.

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If a Genesys employee referred you, please use the link they sent you to apply.

About Genesys:

Every year, Genesys orchestrates billions of remarkable customer experiences for organizations in more than 100 countries. Through the power of our cloud, digital and AI technologies, organizations can realize Experience as a Service™ our vision for empathetic customer experiences at scale. With Genesys, organizations have the power to deliver proactive, predictive, and hyper personalized experiences to deepen their customer connection across every marketing, sales, and service moment on any channel, while also improving employee productivity and engagement. By transforming back-office technology to a modern revenue velocity engine Genesys enables true intimacy at scale to foster customer trust and loyalty. Visit www.genesys.com.

Reasonable Accommodations:

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Genesys is an equal opportunity employer committed to equity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.

Please note that recruiters will never ask for sensitive personal or financial information during the application phase.