Lead the go-to-market strategy for monday Campaigns, focusing on product positioning, field enablement, and cross-functional collaboration to drive sales and adoption.
Description
About The Role
Requirements
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As the GTM Manager for monday Campaigns, you will own and execute the go-to-market strategy for one of our most strategic growth drivers within the CRM Suite. Sitting under the CRM GTM function, you will bridge product, marketing, sales, and customer success to ensure monday Campaigns delivers maximum impact. You will define repeatable sales motions, craft compelling narratives, equip the field with enablement assets, and drive adoption with our existing CRM customers while capturing new logos.
This is a pivotal role within our rapidly scaling CRM business unit, reporting to the CRM Suite GTM Lead and closely collaborating with Product Marketing, Strategic GTM, and Sales Enablement teams.
About The Role
Key Responsibilities
- GTM Strategy & Execution: Develop and operationalise the go-to-market plan for monday Campaigns, aligning with the broader CRM Suite goals.
- Field Enablement: Create and deliver enablement materials, talk tracks, demos, and competitive insights that empower sellers to win.
- Product Positioning: Collaborate with PMM to refine messaging, pricing, and packaging that resonate with our target ICP (100-1500 employee orgs; marketing teams, lifecycle, CRM marketing, automations).
- Cross-functional Collaboration: Work closely with Product, PMM, and Revenue teams to capture voice-of-customer, build the product roadmap, and align on launch milestones.
- Launch Management: Lead field readiness for product launches, ensuring timelines, resources, and stakeholder buy-in.
- Sales Support: Partner with Account Executives and Sales Engineers on strategic deals, ensuring smooth handoffs and consistent product narratives.
- Market Intelligence: Track competitors and market trends to inform enablement and positioning.
- Pipeline Impact: Own targets around adoption, usage, and pipeline contribution
Requirements
Qualifications
- 5+ years in B2B SaaS GTM, Product Marketing, or Sales Enablement roles, preferably with marketing automation or CRM products.
- Proven experience launching new products and driving adoption at scale.
- Strong collaboration skills with Product, PMM, Sales, and Customer Success.
- Ability to distill complex technical features into compelling value propositions.
- Experience in building enablement content and delivering high-impact sales training.
- Strategic thinker with a bias for action and results.
- Understanding of the CRM and Marketing Automation ecosystem, especially within mid-market and enterprise segments.
Why monday.com?
- Work on one of monday.com’s fastest-growing product lines with direct impact on revenue.
- Be part of a dynamic, collaborative team that’s redefining how businesses scale their CRM and marketing efforts.
- Opportunity to shape GTM strategy in one of the most competitive SaaS categories.
Social Title
None
Social Description
None
Our Team
None
Position Type
None
Top Skills
B2B Saas
CRM
Marketing Automation
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