Job Title: National Account Manager
Location: UK wide - Field Based
Contract and working pattern: Hybrid, permanent
Are you ready to Be Your Best Barr None?
Lets Grow!!!
We are all about Being Your Best Barr None and having a career with real Moments that Matter!
Employing around 850 people across the UK, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.
For 150 years AG Barr has been building great brands and is home to some of the nations favourite flavours.
At our core is IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand, Boost making every moment better with a caffeine kick, hydration hit or tasty treat, and FUNKIN where real fruit means authentic taste.
We also have a number of exciting owned brands within our portfolio including MOMA, which crafts quality oats into great tasting oat drinks and porridges.
There's never been a better time to join us!
What we’re looking for…
The National Account Manager will be responsible for leading, building, and driving the designated customer account with AG Barr.
You will manage a balanced approach between the needs of the customer and the overarching business objectives, ensuring alignment with company goals while cultivating strong relationships with key stakeholders. As the National Account Manager, you will oversee the performance and delivery of strategic initiatives for your designated accounts, specifically within the major customer portfolio. This role requires a combination of commercial understanding, strong communication skills, and the ability to effectively manage accounts to deliver growth.
Your responsibilities will include...
Account Management: Take full ownership of the account, managing promotional activities, forecasting, and working collaboratively with key internal and external teams to deliver business objectives. Ensure accurate and timely delivery of forecasts and business targets.
- Commercial Understanding: Develop a strong understanding of P&L management and drive contribution through effective negotiation and planning. Build comprehensive joint business plans with customers, ensuring alignment with overall business objectives.
- Forecasting & Data Management: Own the process for weekly, period, and annual forecasting, using multiple data sources to generate accurate and actionable forecasts. Work closely with the supply chain team to ensure forecasts are executed seamlessly.
- Negotiation & Influencing: Prepare and execute successful negotiations, ensuring the protection of AG Barr's values and mitigating risks. Build strong relationships with key contacts at all levels, both internally and externally, to ensure long-term strategic partnerships.
- Building Customer Influence: Adapt communication style and approach to align with customer needs. Gain deep insights into customers’ internal systems and objectives, using this knowledge to create effective and customer-centric plans.
- Training & Development: Proactively manage personal and team development, ensuring competencies align with commercial goals. Provide leadership and guidance, developing skills through performance reviews, coaching, and mentoring to cultivate future leaders within the business.
- Collaboration & Cross-Functional Work: Partner with commercial managers, business unit leaders, and other internal departments such as finance, HR, and supply chain to ensure strategic alignment and effective execution of plans.
- Performance Monitoring & Reporting: Track and report on key performance metrics, ensuring business objectives are met. Address any discrepancies in performance and adjust plans as necessary.
What you’ll bring...
The successful candidate will have;
- FMCG Experience: Experience in account management within an FMCG environment, with a focus on managing national-level accounts.
- Commercial Acumen: Strong understanding of P&L management, forecasting, and business development. Proven ability to build joint business plans and negotiate effectively to drive results.
- Relationship Management: Experience in managing senior-level relationships with major customers. Ability to influence decision-makers and effectively present at various organisational levels.
- IT Proficiency: Strong IT skills, including proficiency with CRM, forecasting tools, and Google Office. Experience with Demantra and Cognos is a plus.
- Presentation & Communication: Excellent presentation and communication skills, with the ability to engage effectively with both internal teams and external stakeholders.
What we offer…
We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.
We look after our employees by offering a competitive salary and benefits package which includes;
- Annual bonus linked to business and personal performance
- Defined contribution Pension
- Up to 34 days holiday (depending on shift pattern)
- Flexible holiday trading
- Flexible cash pot to spend on benefits
- Healthcare Cash Plan
- Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
- Life assurance
- Save as you earn scheme
- Staff sales discount
- Free AG Barr products throughout your working day and staff sales
- Ongoing professional development and access to Learning and Development programmes and content
And much more!
To find out more about what it is like to work for AG Barr, please visit our careers platform here.
We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.
While we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won't meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application - you may be just what we are looking for! Apply now!
Speculative CVs from agencies will not be accepted.
Please note, we may close vacancies early where we receive significant numbers of applications, so apply now

